Audience overlap analysis helps you better package your high-demand inventory for those buyers who would be most interested in purchasing it. Integrated data from the AppNexus Publisher SSP provides a complete picture of your inventory across all channels.
A complete picture of your data, driving better inventory pricing and operational efficiency
Benefit from Data-Driven Yield Management
Understand and Manage Sales Performance
Advanced reporting to evaluate sales performance and anticipate how much advertisers might pay for future impressions.
Earn More for Your Audience Data
Yieldex Analytics provides accurate inventory availability for all audiences to help you discover upsell opportunities.
Deliver What You Sell and Reduce Make-Goods
Precisely monitor your campaigns in real time to identify under-delivery issues and optimize campaigns that have the most revenue at risk.
Benefits & Features
Yieldex Analytics enables you to monitor rate-card prices and discounts across all sales channels with superior precision.
Evaluate cross-channel trends to see whether rule changes are having their desired impact.
See the past and future of your forecasted inventory, so you understand your site’s capacity and make better selling decisions to maximize revenue.
Dave Smith, VP, Monetization and Yield, Pandora presents at the AppNexus Summit 2015.
Yieldex Analytics Insights
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