Monetizing through live streaming presents significant challenges. Through AppNexus, you can connect advertisers to your most engaged audience, allowing you to monetize your most valuable video inventory.
Video for Publishers
With AppNexus, publishers and broadcasters connect with premium video advertisers in a robust video marketplace
AppNexus offers publishers and broadcasters a world-class industry solution to power your video monetization needs, supporting both instream and outstream video units, as well as video header bidding. In addition, AppNexus brings full support for OTT, Connected TV, and premium live stream inventory.
The Industry's Leading Monetization Solution for Video
Package Your Video Inventory the Way You Want
Whether you want to connect with advertisers through Deals or the open marketplace, AppNexus allows advertisers to reach your audience the way you want, and through channels like desktop, mobile, or Connected TV.
Deliver the Best User Experience
With AppNexus, you can access the highest quality ads from the largest video buyers in the largest independent marketplace.
Partner with a Video Expert
AppNexus understands the core challenges of video production and works closely with you to meet your needs. Premier publishers like Microsoft choose AppNexus as their trusted partner for video.
RTB video spend growth from 2017 to 2018
quarter-over-quarter growth rate in 2017 for Connected TV spend
brands buying video impressions daily in the AppNexus Video Marketplace
monthly header bidding ad requests
More and more, people are consuming traditional TV content through new devices. With AppNexus, you can connect buyers to this highly engaged audience, allowing you to maximize your video monetization strategy.
Audiences today are consuming more and more video content through the internet, whether through through desktop or mobile. Regardless of what video player you use, you can connect advertisers to your audiences through AppNexus.
As video advertising becomes more popular with advertisers, the supply of quality programmatic instream inventory has become constrained. As a result, outstream video has become a high-impact alternative, providing a new and abundant supply of video inventory. With AppNexus, all publishers, even those who don’t own create own video content, can benefit from video advertising.
The benefits of header bidding technology aren’t limited to display. Prebid Video is the latest technology built on Prebid.js, the industry’s most widely adopted open-source header bidding technology. Through Prebid Video, publishers can monetize instream and outstream video inventory with customization and control across desktop and mobile, offering revenue optimization via premium demand partners, while reducing latency.
More Insights on Video for Publishers
Learn more about video on AppNexus from our blog, case studies, and more
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