AppNexus sees more than 108 billion available advertising impressions across global markets every day, giving you an audience reach spanning all continents.
Extend campaigns onto third-party sites, so advertisers find your audience across the internet
Achieve the Benefits of a Unified Platform
Buy Ads on the Same Platform You Sell Them
AppNexus enables you to execute a unified monetization strategy and provide audience extension to your advertising partners, all on the same platform.
Help Your Advertisers Find Their Audiences
The AppNexus platform offers an unparalleled match-rate for all cookies. By using AppNexus Audience Extension, you can leverage your first-party data to extend the reach of your buyers’ campaigns onto websites and apps they might otherwise have overlooked. Your advertisers will gain better brand exposure, and you’ll gain better monetization. It’s a win-win.
Serve Your Buyers' Ads with Confidence and Safely
Sophisticated automated alert systems, vigorous safeguard policies, and one of the largest inventory audit teams in the world all work to ensure that your buy-side partners’ campaigns are served only to relevant users on legitimate sites.
Benefits & Features
Create campaigns with genuine multi-channel capability. No matter what creative format you require — display, mobile, video, audio, or native — you’ll be able to reach your audiences at scale.
Target both direct and third-party inventory within the same campaign.
Analyze and optimize your media campaign on the APP, including performance, billing, inventory, and audience analytics.
Danny Spears, Programmatic Director, The Guardian presents on the benefits of Audience Extension at the AppNexus Publisher Summit Europe 2016.
Audience Extension Insights
Find the latest blogs, case studies, and more
Selling Deals: Best Practices for Structuring Your Sales Organization for Success
We’ve all heard by now that programmatic is the way of the future – eMarketer estimates that by 2020, programmatic ads…
Supercharged Ad Quality Controls for User Data Access
While the open exchange provides an easy way for publishers to access demand with significantly reduced overhead…