Audience Extension

Achieve the Benefits of a Unified Platform

Buy Ads on the Same Platform You Sell Them

AppNexus enables you to execute a unified monetization strategy and provide audience extension to your advertising partners, all on the same platform.

Help Your Advertisers Find Their Audiences

The AppNexus platform offers an unparalleled match-rate for all cookies. By using AppNexus Audience Extension, you can leverage your first-party data to extend the reach of your buyers’ campaigns onto websites and apps they might otherwise have overlooked. Your advertisers will gain better brand exposure, and you’ll gain better monetization. It’s a win-win.

Serve Your Buyers' Ads with Confidence and Safely

Sophisticated automated alert systems, vigorous safeguard policies, and one of the largest inventory audit teams in the world all work to ensure that your buy-side partners’ campaigns are served only to relevant users on legitimate sites.

Benefits & Features

Audience Targeting

Multichannel Campaigns

Seamless Workflow

Campaign Reporting

BENEFITS & FEATURES

Audience Targeting

AppNexus sees more than 108 billion available advertising impressions across global markets every day, giving you an audience reach spanning all continents.

BENEFITS & FEATURES

Multichannel Campaigns

Create campaigns with genuine multi-channel capability. No matter what creative format you require — display, mobile, video, audio, or native — you’ll be able to reach your audiences at scale.

BENEFITS & FEATURES

Seamless Workflow

Target both direct and third-party inventory within the same campaign.

BENEFITS & FEATURES

Campaign Reporting

Analyze and optimize your media campaign on the APP, including performance, billing, inventory, and audience analytics.

AppNexus Publisher Summit Europe 2016

Build, Manage, Monetize: The Benefits of Audience Extension

Danny Spears, Programmatic Director, The Guardian presents on the benefits of Audience Extension at the AppNexus Publisher Summit Europe 2016.