AppNexus SSP

AppNexus Publisher SSP provides advanced controls to manage your demand partners across all channels and formats

World-Class Technology to Power Your Monetization Needs

Optimize Revenue

Increase Monetization

The AppNexus Publisher SSP allows you to package your inventory the way you want.  Whether you want to create Deals to leverage a private marketplace or take your inventory to the open exchange, AppNexus offers you the technology to connect with advertisers the way you want.

All Devices

Access More Demand

Drive incremental revenue and access new sources of demand by using header bidding and Deals. Header bidding provides efficient access to demand on the AppNexus platform while increasing bid density in your primary ad server. Deals allows you to package your inventory the way you want, while offering your advertisers the transparency they desire.


Gain Complete Control Over Your Inventory

AppNexus offers manual and automated auditing tools so you can easily control where your ads get served. Creative controls and insight tools for both web and mobile provide additional ways to protect your ad quality.

AppNexus SSP Insights

Find the latest blogs, case studies, and more

Blog Post
Blog Post
Selling Deals: Best Practices for Structuring Your Sales Organization for Success

We’ve all heard by now that programmatic is the way of the future – eMarketer estimates that by 2020, programmatic ads…

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Case Study
AppNexus + Seattle Times

AppNexus Header Bidding Drives 25% eCPM Lift For The Seattle Times

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Blog Post
Blog Post
Supercharged Ad Quality Controls for User Data Access

While the open exchange provides an easy way for publishers to access demand with significantly reduced overhead…

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