Manage your header bidding strategy by adopting Prebid.js, the the the industry’s most widely adopted open-source header bidding technology that gives you access to the world’s largest programmatic buyers, including unique demand from the AppNexus Programmable Platform.
AppNexus Publisher SSP provides advanced controls to manage your demand partners across all channels and formats
World-Class Technology to Power Your Monetization Needs
The AppNexus Publisher SSP allows you to package your inventory the way you want. Whether you want to create Deals to leverage a private marketplace or take your inventory to the open exchange, AppNexus offers you the technology to connect with advertisers the way you want.
Access More Demand
Drive incremental revenue and access new sources of demand by using header bidding and Deals. Header bidding provides efficient access to demand on the AppNexus platform while increasing bid density in your primary ad server. Deals allows you to package your inventory the way you want, while offering your advertisers the transparency they desire.
Gain Complete Control Over Your Inventory
AppNexus offers manual and automated auditing tools so you can easily control where your ads get served. Creative controls and insight tools for both web and mobile provide additional ways to protect your ad quality.
Benefits & Features
Our open and verifiable wrapper code drives a fair auction and gives you transparency into auction mechanics.
Enjoy the choice and flexibility to make your inventory available across the world’s leading exchanges, including the AppNexus Marketplace.
Access insights into bid dynamics, latency, performance, and other key parameters.
Reach Your Audience Through Any Device, Any Format
AppNexus SSP Insights
Find the latest blogs, case studies, and more
Demystifying Auction Dynamics for Digital Buyers & Sellers
At AppNexus, we frequently field questions about the impact of auction dynamics from both buyers and sellers. The great…