AppNexus Adserver

An Adserver for the Programmatic World

Increase Yield

With the AppNexus Adserver, allocate impressions in an optimal manner to ensure pinpoint delivery on all guaranteed campaigns. Stage a single, transparent auction across every buyer in aggregate to optimize for maximum revenue.

Forecast with Confidence

Serve ads in conjunction with Yieldex Analytics to gain world-class availability and capacity forecasting to maximize your revenue.

Deliver Across Channels

We built the AppNexus Adserver with connectivity in mind. Navigate seamlessly between campaigns and capture monetization opportunities across all screens and formats.

Benefits & Features

Open Dynamic Allocation

Superior Forecasting and Comprehensive Data

Open APIs

BENEFITS & FEATURES

Open Dynamic Allocation

Enable competition between direct and programmatic channels on an account level and for every campaign individually. Publishers can account for pacing of the direct campaigns and adjust if there is a risk for underpacing or underdelivery.

BENEFITS & FEATURES

Superior Forecasting and Comprehensive Data

Leverage Yieldex Analytics, which distinguishes itself from other forecasting products by using an entire data set. Yieldex uses a two year look-back that detects and accounts for spikes, and makes automatic seasonal adjustments.

BENEFITS & FEATURES

Open APIs

AppNexus offers industry-leading open APIs that offer you leeway to integrate your own pre-existing technology stacks — such as finance or CRM — into our own. Our open APIs provide you the freedom and flexibility to innovate atop the AppNexus platform and create unique offerings for your customers.

Reach Your Audience Through Any Device, Any Format

EXPAND ALL

Video

Connect buyers with your most engaged audience through video.

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Mobile

Reach your audience through any mobile device, whether it’s powered by iOS or Android.
Native

Deliver your ad campaigns with the most seamless user experience.

AppNexus Publisher Summit 2016

The Past, Present and Future of the Ad Server

Tom Shields, Chief Strategy Officer, AppNexus and Danny Khatib, Co-Founder, President and COO, Livingly Media Inc. present at the AppNexus Publisher Summit 2016.