AppNexus Adserver

Improve ad performance and profitability through superior yield optimization on a single, independent platform

An Adserver for the Programmatic World

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Increase Yield

With the AppNexus Adserver, allocate impressions in an optimal manner to ensure pinpoint delivery on all guaranteed campaigns. Stage a single, transparent auction across every buyer in aggregate to optimize for maximum revenue.

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Forecast with Confidence

Serve ads in conjunction with Yieldex Analytics to gain world-class availability and capacity forecasting to maximize your revenue.

All Devices

Deliver Across Channels

We built the AppNexus Adserver with connectivity in mind. Navigate seamlessly between campaigns and capture monetization opportunities across all screens and formats.

The Past, Present and Future of the Ad Server
AppNexus Publisher Summit 2016
The Past, Present and Future of the Ad Server

Tom Shields, Chief Strategy Officer, AppNexus and Danny Khatib, Co-Founder, President and COO, Livingly Media Inc. present at the AppNexus Publisher Summit 2016.

AppNexus Adserver Insights

Find the latest blogs, case studies, and more

Blog Post
Blog Post
Selling Deals: Best Practices for Structuring Your Sales Organization for Success

We’ve all heard by now that programmatic is the way of the future – eMarketer estimates that by 2020, programmatic ads…

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Blog Post
Blog Post
Supercharged Ad Quality Controls for User Data Access

While the open exchange provides an easy way for publishers to access demand with significantly reduced overhead…

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Blog Post
Blog Post
Deals Pricing 101: 3 Golden Rules for Publishers
Perhaps the most common question we’re asked when it comes to deals is, “How do I price these things?”
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