Enable competition between direct and programmatic channels on an account level and for every campaign individually. Publishers can account for pacing of the direct campaigns and adjust if there is a risk for underpacing or underdelivery.
Improve ad performance and profitability through superior yield optimization on a single, independent platform
An Adserver for the Programmatic World
With the AppNexus Adserver, allocate impressions in an optimal manner to ensure pinpoint delivery on all guaranteed campaigns. Stage a single, transparent auction across every buyer in aggregate to optimize for maximum revenue.
Forecast with Confidence
Serve ads in conjunction with Yieldex Analytics to gain world-class availability and capacity forecasting to maximize your revenue.
Deliver Across Channels
We built the AppNexus Adserver with connectivity in mind. Navigate seamlessly between campaigns and capture monetization opportunities across all screens and formats.
Benefits & Features
Leverage Yieldex Analytics, which distinguishes itself from other forecasting products by using an entire data set. Yieldex uses a two year look-back that detects and accounts for spikes, and makes automatic seasonal adjustments.
AppNexus offers industry-leading open APIs that offer you leeway to integrate your own pre-existing technology stacks — such as finance or CRM — into our own. Our open APIs provide you the freedom and flexibility to innovate atop the AppNexus platform and create unique offerings for your customers.
Reach Your Audience Through Any Device, Any Format
Tom Shields, Chief Strategy Officer, AppNexus and Danny Khatib, Co-Founder, President and COO, Livingly Media Inc. present at the AppNexus Publisher Summit 2016.
AppNexus Adserver Insights
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Selling Deals: Best Practices for Structuring Your Sales Organization for Success
We’ve all heard by now that programmatic is the way of the future – eMarketer estimates that by 2020, programmatic ads…
Supercharged Ad Quality Controls for User Data Access
While the open exchange provides an easy way for publishers to access demand with significantly reduced overhead…