With a dual focus on curation and innovation, AppNexus provides direct integrations between the world’s leading independent publishers and advertisers. Connect advertisers to your audience across every format and device, with quality and safety assurance.
Full-Stack Suite for Publishers
A complete, transparent solution to manage your inventory
Maximize publisher monetization by optimizing every impression
AppNexus’ real-time decisioning platform enables publishers to increase total yield through best-in-class forecasting. The technology is leading edge, but it’s easy to get started.
AppNexus Publisher Suite
Our comprehensive enterprise suite includes forecasting, SSP, ad serving, and audience extension.
Transacting at a peak of 11.4 billion daily impressions, our marketplace handles more traffic each day than Visa, Nasdaq, and the NYSE combined.
With over 400 technologists at the helm, innovating and investing in R&D is our priority.
Allow all campaigns — both direct and programmatic — to compete within the AppNexus Adserver on every impression, without compromising pacing.
Connect with your audience on any device or ad format to deliver a superior user experience, whether through desktop, mobile, video, audio, native, or display.
Leverage your unique data assets to extend advertisers’ reach into third-party inventory across the internet.
Avoid under-delivery and under-selling of your inventory. Yieldex’s superior forecasting lets you unlock new audience segments for your buyers.
Premier Marketplace for Sellers
We enforce strong prohibitions against domains and apps that traffic in hate speech, graphic violence, pornography and fake news. Through AppNexus, you can offer your audience the best user experience.
AppNexus brings transparency to the media supply chain so buyers and sellers understand exactly which impressions were bought and what technology fees were charged.
We chose the AppNexus Publisher Suite because we deeply believe independence is the key to digital advertising and wanted to be in control of our future. With the AppNexus full-stack technology, CPMs increased by 45-60% in programmatic, and page load time has decreased by 50%.
More Insights for Sellers
Learn more about selling on AppNexus from our blog, case studies, and more
AppNexus + Microsoft + RTB House
Microsoft was one of the first publishers to go 100% programmatic across 50+ global markets. In partnership with…