Full-Stack Suite for Publishers

A complete, transparent solution to manage your inventory

Maximize publisher monetization by optimizing every impression

AppNexus’ real-time decisioning platform enables publishers to increase total yield through best-in-class forecasting. The technology is leading edge, but it’s easy to get started.

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AppNexus Publisher Suite

Our comprehensive enterprise suite includes forecasting, SSP, ad serving, and audience extension.

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Marketplace Scale

Transacting at a peak of 11.4 billion daily impressions, our marketplace handles more traffic each day than Visa, Nasdaq, and the NYSE combined.

Technology

Technology First

With over 400 technologists at the helm, innovating and investing in R&D is our priority.

AppNexus Adserver
Monetize Through Open Dynamic Allocation
AppNexus Adserver

Allow all campaigns — both direct and programmatic — to compete within the AppNexus Adserver on every impression, without compromising pacing.

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AppNexus SSP
Sell Across Channels and Formats
AppNexus SSP

Connect with your audience on any device or ad format to deliver a superior user experience, whether through desktop, mobile, video, audio, native, or display.

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Audience Extension
Help Advertisers Find Their Audience
Audience Extension

Leverage your unique data assets to extend advertisers’ reach into third-party inventory across the internet.

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Yieldex Analytics
Engage Data-Driven Yield Management
Yieldex Analytics

Avoid under-delivery and under-selling of your inventory. Yieldex’s superior forecasting lets you unlock new audience segments for your buyers.

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Premier Marketplace for Sellers

Properties - Quality
Quality
Properties - Safety
Safety
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Transparency
Quality

With a dual focus on curation and innovation, AppNexus provides direct integrations between the world’s leading independent publishers and advertisers. Connect advertisers to your audience across every format and device, with quality and safety assurance.

AppNexus Marketplace Quality
Safety

We enforce strong prohibitions against domains and apps that traffic in hate speech, graphic violence, pornography and fake news. Through AppNexus, you can offer your audience the best user experience.

AppNexus Marketplace Safety
Transparency

AppNexus brings transparency to the media supply chain so buyers and sellers understand exactly which impressions were bought and what technology fees were charged.

AppNexus Marketplace Transparency

We chose the AppNexus Publisher Suite because we deeply believe independence is the key to digital advertising and wanted to be in control of our future. With the AppNexus full-stack technology, CPMs increased by 45-60% in programmatic, and page load time has decreased by 50%.

Alexis Marcombe
Chief Operating Officer, Figaro Media Group
Alexis Marcombe
Chief Operating Officer, Figaro Media Group

More Insights for Sellers

Learn more about selling on AppNexus from our blog, case studies, and more

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White Paper
Demystifying Auction Dynamics for Digital Buyers & Sellers

At AppNexus, we frequently field questions about the impact of auction dynamics from both buyers and sellers. The great…

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caseStudy
Case Study
AppNexus + Ranker

Ranker Increases Video Revenues By 70% With Prebid

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Case Study
AppNexus + Microsoft + RTB House

Microsoft was one of the first publishers to go 100% programmatic across 50+ global markets. In partnership with…

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