Full-Stack Suite for Publishers

A complete, transparent solution to manage your inventory

Maximize publisher monetization by optimizing every impression

AppNexus’ real-time decisioning platform enables publishers to increase total yield through best-in-class forecasting. The technology is leading edge, but it’s easy to get started.

product-suite

AppNexus Publisher Suite

Our comprehensive enterprise suite includes forecasting, SSP, ad serving, and audience extension.

marketplace

Marketplace Scale

Transacting at a peak of 11.4 billion daily impressions, our marketplace handles more traffic each day than Visa, Nasdaq, and the NYSE combined.

Technology

Technology First

With over 400 technologists at the helm, innovating and investing in R&D is our priority.

AppNexus Adserver
Monetize Through Open Dynamic Allocation
AppNexus Adserver

Allow all campaigns — both direct and programmatic — to compete within the AppNexus Adserver on every impression, without compromising pacing.

AppNexus SSP
Sell Across Channels and Formats
AppNexus SSP

Connect with your audience on any device or ad format to deliver a superior user experience, whether through desktop, mobile, video, audio, native, or display.

Audience Extension
Help Advertisers Find Their Audience
Audience Extension

Leverage your unique data assets to extend advertisers’ reach into third-party inventory across the internet.

Yieldex Analytics
Engage Data-Driven Yield Management
Yieldex Analytics

Avoid under-delivery and under-selling of your inventory. Yieldex’s superior forecasting lets you unlock new audience segments for your buyers.

We chose the AppNexus Publisher Suite because we deeply believe independence is the key to digital advertising and wanted to be in control of our future. With the AppNexus full-stack technology, CPMs increased by 45-60% in programmatic, and page load time has decreased by 50%.

Alexis Marcombe
Chief Operating Officer, Figaro Media Group
Alexis Marcombe
Chief Operating Officer, Figaro Media Group

More Insights for Sellers

Learn more about selling on AppNexus from our blog, case studies, and more

Blog Post
Blog Post
Selling Deals: Best Practices for Structuring Your Sales Organization for Success

We’ve all heard by now that programmatic is the way of the future – eMarketer estimates that by 2020, programmatic ads…

Read the Post
Blog Post
Blog Post
Supercharged Ad Quality Controls for User Data Access

While the open exchange provides an easy way for publishers to access demand with significantly reduced overhead…

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Blog Post
Blog Post
Deals Pricing 101: 3 Golden Rules for Publishers
Perhaps the most common question we’re asked when it comes to deals is, “How do I price these things?”
Read the Post

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