The Data Buyers Need to Win the 2017 Holiday Season

For most, the holiday season is a time of rest and relaxation. But for advertisers, it's the most important time of the year. It's when consumers are most likely to splurge on new purchases, so it's crucial that buyers help brands reach their audiences by finding low-cost, performant digital inventory.

Easier said than done during the most competitive time of the year.

But luckily, AppNexus is here to help. Using data from the billions of transactions that occurred on the AppNexus platform during last year’s holiday season, we’ve put together a guide full of buying insights broken down by month, region, and brand category. Download now and start refining your holiday season strategy!