For Buyers Who Want to Know What They're Getting This Season: Introducing our Q4 2016 Whitepaper
Our Gift to You This Holiday Season: Unwrap and Reveal Buying Strategies for Q4 2016
Our Q4 2016 Whitepaper aims to provide media buyers with the information they need to plot out the best course of action during this time of high risk and heavy competition. Powered by 2015 and Q1 2016 pricing and performance data from the AppNexus platform, this document offers deep insight into the peaks and troughs of the Q4 buying cycle as it plays out globally, as well as in the U.S., U.K., EMEA and APAC regions. Along the way, we'll be providing actionable recommendations you can use to maximize the effectiveness of your budgets -- based on the unique challenges facing your brands. There's a lot riding on the line in Q4, but we're confident that if you study the market and develop a customized buying strategy, you'll have plenty to celebrate in the New Year.