Everything Publishers Need to Know About Header Bidding for Video
While header bidding has helped publishers make huge revenue gains, most have yet to apply it to one of their most lucrative formats: video.
That’s a huge missed opportunity. Header bidding can improve video advertising immensely in terms of both monetization and user experience. In this guide, we explain why, clear up some of the biggest myths around header bidding for video, and tell publishers everything they need to know to get started.