Sell in the Marketplace

Maximize revenue with increased demand, brand safety protections, and efficient, transparent transactions

AppNexus operates the world’s largest independent marketplace, where roughly 90 percent of addressable comScore 200 publishers and 100 percent of Ad Age 100 advertisers transact daily. Offering people-based advertising, viewable buying, and fee transparency, the AppNexus Marketplace delivers direct access to web and mobile demand in all formats, including display, native, and video, from some of the world’s largest advertisers and agencies. Leverage a vibrant global ecosystem of over 300 bidders and join the 500+ premium publishers already reaping the rewards of the AppNexus Marketplace. Increase fill and revenue with over 2.5 million daily creatives waiting to be placed on your site by a vibrant advertising community.

Maximize Monetization

Optimize Revenue

Drive Yield

Leverage one of the largest pools of on-platform demand sources to monetize your inventory across all ad formats. The AppNexus Marketplace offers publishers access to advertiser spend from the Ad Age top 100 through the AppNexus Programmable Platform, and all other leading DSPs.

Properties - Safety

Protect Your Brand

The AppNexus Marketplace offers controls and safeguards to enforce creative standards, reduce fraud, and uphold brand safety for advertisers and publishers.

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Optimize Revenue

Directly connect with demand partners to increase discovery and spend allocation from AppNexus’ buyers without adding unnecessary intermediaries. Fully transparent transactions reduce technology costs for both buyers and sellers, increasing monetization for publishers and performance for advertisers.

Marketplace Insights for Sellers

Find the latest blogs, case studies, and more

Blog Post
Blog Post
Selling Deals: Best Practices for Structuring Your Sales Organization for Success

We’ve all heard by now that programmatic is the way of the future – eMarketer estimates that by 2020, programmatic ads…

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Blog Post
Blog Post
Autopilot for Bidding in First Price Auctions

A higher bid from an exchange/SSP has a higher chance of winning the header auction. An obvious consequence of this…

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Blog Post
Blog Post
Real-Time Real Talk: Stop Wasting Money on Non-Viewable Ads

Viewability keeps advertisers up at night. And how could it not? Digital advertisers work to squeeze as much…

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