As traditional television migrates online, the AppNexus Marketplace brings you a single, holistic platform to streamline the process by which video creatives are bought and sold, while offering the control and flexibility you need for your specific business.
Sell in the Marketplace
Maximize revenue with increased demand, brand safety protections, and efficient, transparent transactions
AppNexus operates the world’s largest independent marketplace, where roughly 90 percent of addressable comScore 200 publishers and 100 percent of Ad Age 100 advertisers transact daily. Offering people-based advertising, viewable buying, and fee transparency, the AppNexus Marketplace delivers direct access to web and mobile demand in all formats, including display, native, and video, from some of the world’s largest advertisers and agencies. Leverage a vibrant global ecosystem of over 300 bidders and join the 500+ premium publishers already reaping the rewards of the AppNexus Marketplace. Increase fill and revenue with over 2.5 million daily creatives waiting to be placed on your site by a vibrant advertising community.
Leverage one of the largest pools of on-platform demand sources to monetize your inventory across all ad formats. The AppNexus Marketplace offers publishers access to advertiser spend from the Ad Age top 100 through the AppNexus Programmable Platform, and all other leading DSPs.
Protect Your Brand
The AppNexus Marketplace offers controls and safeguards to enforce creative standards, reduce fraud, and uphold brand safety for advertisers and publishers.
Directly connect with demand partners to increase discovery and spend allocation from AppNexus’ buyers without adding unnecessary intermediaries. Fully transparent transactions reduce technology costs for both buyers and sellers, increasing monetization for publishers and performance for advertisers.
A Vibrant Video Marketplace
Connected TV sellers using AppNexus’ platform can segment audiences based on data offered through the integration of Tru Optik’s OTT Marketing Cloud. AppNexus’ Connected TV marketplace delivers audience targeting, measurement, and attribution.
Marketplace Insights for Sellers
Find the latest blogs, case studies, and more
Selling Deals: Best Practices for Structuring Your Sales Organization for Success
We’ve all heard by now that programmatic is the way of the future – eMarketer estimates that by 2020, programmatic ads…
Autopilot for Bidding in First Price Auctions
A higher bid from an exchange/SSP has a higher chance of winning the header auction. An obvious consequence of this…