Buy in the Marketplace

Transact seamlessly across formats, regions, channels, and currencies

AppNexus operates the world’s largest independent marketplace with direct connections to 500+ publishers, including roughly 90 percent of the addressable comScore 200.

Offering people-based advertising, viewable buying, and fee transparency, the AppNexus Marketplace delivers access to web and mobile inventory in all formats including display, native, and video from some of the world’s most premium publishers.

Most Efficient Reach to Your Target Audience

Selected Pathway

Access the Best Path to Unique Supply

Access supply that is brand safe, high-quality, and viewable. Buy unique supply through the most efficient path. Reach your audience through every channel including desktop, mobile, video, and Connected TV.

Buyers

Buy Inventory the Way You Want

Leverage new currencies to buy inventory including Guaranteed Views and Guaranteed Video Views. Purchase through all programmatic channels including private marketplaces and programmatic guaranteed.

Technology Established

Partner With a Leader in Innovation

Stay ahead of the industry. AppNexus is a leader in people-based advertising, supply path optimization, and fraud prevention.

A Vibrant Video Marketplace

Video - Premium
Premium Video Inventory
Video - Innovative
Innovative Video Solutions
TV
Programmatic Audience Targeting for Connected TV
Premium Video Inventory

AppNexus’ video technology helps advertisers target their audiences in new environments as consumers shift to online video. Access premium video inventory from publishers around the world.

AN Marketplace For Buyers Premium Video Inventory
Innovative Video Solutions

AppNexus’ video offerings include innovative capabilities such as multimedia superauctions and Guaranteed Video Views.

AN Marketplace For Buyers Innovative Video Solutions
Programmatic Audience Targeting for Connected TV

Connected TV buyers using AppNexus’ platform can target audiences based on data offered through the integration of Tru Optik’s OTT Marketing Cloud. The AppNexus Connected TV marketplace delivers audience targeting, measurement, and attribution.

AN Marketplace For Buyers Programmatic Audience Targeting for Connected TV

Marketplace for Buyers Insights

Find the latest blogs, case studies, and more

caseStudy
Case Study
AppNexus + Microsoft

Transparency and Trust: How Microsoft is Delivering Quality at Scale through the AppNexus Platform

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Blog Post
Blog Post
How Operam Improved vCPMs and CPCs with AppNexus Guaranteed Views

In today’s always-on world, advertisers demand complete transparency into their programmatic ads – how they’re…

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Blog Post
Blog Post
Selling Deals: Best Practices for Structuring Your Sales Organization for Success

We’ve all heard by now that programmatic is the way of the future – eMarketer estimates that by 2020, programmatic ads…

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