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Blog Post
Blog Post
Building to a Global AppNexus Community Through Inclusiveness

In 2018, AppNexus is building to a global community in which each AppNexian feels safe being their authentic self in all…

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Blog Post
An Update on AppNexus' 2017 Diversity and Inclusion Objectives

In 2017, AppNexus set diversity and inclusion as a top company priority, through objectives to which our leaders and…

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Blog Post
How Auto Trader UK Lowered CPAs 90% with APP

One of the key promises of programmatic advertising has been the ability to run targeted ad campaigns at scale…

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Selling Deals: Best Practices for Structuring Your Sales Organization for Success

We’ve all heard by now that programmatic is the way of the future – eMarketer estimates that by 2020, programmatic ads…

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Blog Post
How Light Reaction Germany Got 75% Higher CTRs with APP

As a trader, you’d love to see every campaign you set up achieve immediate success upon launch. But in reality,…

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caseStudy
Case Study
AppNexus + Tomorrow TTH

Tomorrow TTH Optimizes Performance With Flexible Campaign Controls and Maximum Transparency

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caseStudy
Case Study
AppNexus + Seattle Times

AppNexus Header Bidding Drives 25% eCPM Lift For The Seattle Times

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caseStudy
Case Study
AppNexus + Auto Trader

Auto Trader Simplifies Its Workflow and Optimizes Performance With The AppNexus Programmable Platform

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Blog Post
Blog Post
Autopilot for Bidding in First Price Auctions

A higher bid from an exchange/SSP has a higher chance of winning the header auction. An obvious consequence of this…

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Blog Post
Real-Time Real Talk: Stop Wasting Money on Non-Viewable Ads

Viewability keeps advertisers up at night. And how could it not? Digital advertisers work to squeeze as much…

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Blog Post
How Scibids Used APP to Build a 71% More Efficient Custom Video Buying Algorithm

With the AppNexus Programmable Platform (APP), our goal is to give traders a DSP that can reliably hit their…

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Blog Post
Blog Post
Invoice per Billing Period

Our clients have historically had the choice to receive one invoice per month for their entire Member, or multiple…

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