Whitepapers

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White Paper
Demystifying Auction Dynamics for Digital Buyers & Sellers

At AppNexus, we frequently field questions about the impact of auction dynamics from both buyers and sellers. The great…

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White Paper
The Digital Advertising Stats You Need for 2018
If there's one thing you can count on in ad tech, it's that the industry is always changing.
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AppNexus Investigates: The Brand Safety Risk Behind Viral Content Why viral content sites are at a unique risk for fraud

In the last year, we've doubled down on our commitment to brand safety. In particular, we're working to address two key…

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The Data Buyers Need to Win the 2017 Holiday Season

For most, the holiday season is a time of rest and relaxation. But for advertisers, it's the most important time of the…

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Everything Publishers Need to Know About Header Bidding for Video

While header bidding has helped publishers make huge revenue gains, most have yet to apply it to one of their most…

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Header Bidding: The Next Evolution

Header bidding has revolutionized the way publishers monetize, but there’s more change on the way. In this white paper,…

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Is Server-to-Server Header Bidding Right for You?

Server-to-server (S2S) header bidding has become one of the most talked-about tools in adtech. Publishers have already…

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How Modern Data Analytics Improves Publisher Yield

In the early days of the internet, monetization was so simple that a publisher could run a multi-million dollar business…

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5 Tips to Optimize Your Header Bidding Setup

Over the last two years, we've seen header bidding adoption skyrocket and facilitate huge revenue gains for countless…

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For Buyers Who Want to Know What They're Getting This Season: Introducing our Q4 2016 Whitepaper

Our Gift to You This Holiday Season: Unwrap and Reveal Buying Strategies for Q4 2016

Our Q4 2016 Whitepaper aims…

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White Paper
The Future of Trading

A programática possibilitou aos anunciantes alcançarem seu target por meio da internet aberta mas, todavia, enfrenta…

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White Paper
The Future of Trading

Programmatic advertising has enabled marketers to serve ads to their desired audiences across the open internet, but has n

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