Programmatic advertising has enabled marketers to serve ads to their desired audiences across the open internet, but has nonetheless been plagued by issues around transparency, brand safety, and performance measurement.
The next generation of DSPs need to change that.
At AppNexus, we frequently field questions about the impact of auction dynamics from both buyers and sellers. The great…
In the last year, we've doubled down on our commitment to brand safety. In particular, we're working to address two key…
For most, the holiday season is a time of rest and relaxation. But for advertisers, it's the most important time of the…
While header bidding has helped publishers make huge revenue gains, most have yet to apply it to one of their most…
Header bidding has revolutionized the way publishers monetize, but there’s more change on the way. In this white paper,…
Server-to-server (S2S) header bidding has become one of the most talked-about tools in adtech. Publishers have already…
In the early days of the internet, monetization was so simple that a publisher could run a multi-million dollar business…
Over the last two years, we've seen header bidding adoption skyrocket and facilitate huge revenue gains for countless…
Our Gift to You This Holiday Season: Unwrap and Reveal Buying Strategies for Q4 2016
Our Q4 2016 Whitepaper aims…