Product Blog

Autopilot for Bidding in First Price Auctions

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Product Blog
Supply Targeting Enhancements

A programmatic buyer today can buy from any of the following sources of supply:

Private Marketplace Deals Open…
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Product Blog
Near-Perfect Pacing & A New Standard for Maximizing Publisher Revenue

For the first time, Yieldex forecasting is fully integrated with the delivery engine of the AppNexus Publisher Adserver…

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Product Blog
Video with Autoplay Sound on

AppNexus has actively helped pubs move away from formats like autoplay sound on and per a recent release Chrome has made…

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Product Blog
Surfacing the Metrics That Matter Most

"How are they doing?"

If you manage advertising initiatives on AppNexus or any other platform, you probably…

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Product Blog
Introducing APP Check-ins

Why? In short, we want to make sure traders are happy and successful with APP, and if not, find out why so that we can…

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Product Blog
Name That Creative Format

Pop quiz: match the following five creative inputs to the correct format. (hint: they are not in the right order)

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