AppNexus Adserver

Improve ad performance and profitability through superior yield optimization on a single, independent platform

An Adserver for the Programmatic World


Increase Yield

With the AppNexus Adserver, allocate impressions in an optimal manner to ensure pinpoint delivery on all guaranteed campaigns. Stage a single, transparent auction across every buyer in aggregate to optimize for maximum revenue.


Forecast with Confidence

Serve ads in conjunction with Yieldex Analytics to gain world-class availability and capacity forecasting to maximize your revenue.

All Devices

Deliver Across Channels

We built the AppNexus Adserver with connectivity in mind. Navigate seamlessly between campaigns and capture monetization opportunities across all screens and formats.

The Past, Present and Future of the Ad Server
AppNexus Publisher Summit 2016
The Past, Present and Future of the Ad Server

Tom Shields, Chief Strategy Officer, AppNexus and Danny Khatib, Co-Founder, President and COO, Livingly Media Inc. present at the AppNexus Publisher Summit 2016.

AppNexus Adserver Insights

Find the latest blogs, case studies, and more

White Paper
Demystifying Auction Dynamics for Digital Buyers & Sellers

At AppNexus, we frequently field questions about the impact of auction dynamics from both buyers and sellers. The great…

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Case Study
AppNexus + Ranker

Ranker Increases Video Revenues By 70% With Prebid

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Case Study
AppNexus + Microsoft + RTB House

Microsoft was one of the first publishers to go 100% programmatic across 50+ global markets. In partnership with…

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