The AppNexus Marketplace
Connecting the world’s premier buyers and sellers
of digital advertising
The world’s leading destination for quality, efficient, and brand-safe digital advertising
Offering people-based advertising, viewable buying, and fee transparency, the AppNexus Marketplace finally brings the functional advantages of advertising on first-party social platforms to the open internet.
of addressable comScore 200 publishers
of Ad Age 100 advertisers
daily creatives trafficked
direct publisher connections
Marketplace Capabilities
Multi-Channel & Multi-Format
AppNexus Marketplace technology helps advertisers target their audiences in new environments and publishers profit as consumers shift to new channels and formats. Connect with your audience on any device or ad format to deliver a superior user experience, whether through desktop, mobile, video, audio, native, or display. Expand your digital media mix by delivering successful multi-format campaigns across media and device types.
Deals
Activate custom-tailored relationships between buyers and sellers. AppNexus offers the most flexible private marketplaces in the market. Mix and match criteria like prioritized access, pricing type, floor transparency, special formats, sizes, and exclusivity to manage deals in ways no other platform can support.
Guaranteed Views
AppNexus Guaranteed Views enables advertisers to pay only for ads measured as viewable based on more efficient decisioning at the time of auction, as opposed to historical averages. As a result, budgets are more efficiently spent on viewable impressions that also achieve desired outcomes. It’s the only way to ensure that you never pay for non-viewed inventory across the open internet.
People-Based Advertising
People-based advertising is an open identity solution for the digital advertising ecosystem. The Advertising ID Consortium is the largest identity collaboration on the open internet, offering a standardized cookie and people-based identifiers delivered in a secure, privacy-conscious omnichannel framework. Don’t limit yourself to first-party social platforms. Get started today with AppNexus and Consortium members to reap the rewards of people-based marketing across the open internet and gain a holistic view of the consumer experience.
A Marketplace for Every Format
-
Video
The AppNexus Video Marketplace allows you to combine the precision of programmatically targeting audiences with the engagement and interactivity of rich media. Our brand-safe video marketplace offers publishers and advertisers control, scale, transparency, and independence.
-
Native
Harness AppNexus’ unique ability to standardize native ads so that they scale easily across different device types and platforms. Bridge the divide between content and advertising with organic native experiences at scale.
-
Mobile
AppNexus is your partner to drive high-performance mobile advertising for both buyers and sellers. From turnkey customer data activation to advanced targeting tools, AppNexus can holistically pinpoint and reach your mobile audience. Maximize media spend with technology that increases impact while users are on-the-go.
Access the best path to quality supply, buy inventory the way you want, and partner with a leader in innovation.
Grow your revenue and provide a superior user experience with a trusted partner.
Marketplace Insights
Find the latest blogs, case studies, and more