Overview

We look forward to hosting you at our New York City headquarters on October 17th for the 2018 Yieldex CAB!

This is your chance to provide us feedback on Yieldex, get a preview of the upcoming product roadmap, and learn from fellow users. It will be an informative and productive day of sharing best practices and meeting with our product team. You’ll also hear from our executive team about the recent AT&T acquisition and what that means for the future of Yieldex. Please see the agenda below for more details about the day.

Time
9:30am to 4:30pm
location

AppNexus, 28 West 23rd St., 4th Floor
New York, NY, 10010

calendar Add to Calendar 2018-10-17 09:30 2018-10-17 16:30 America/New_York Yieldex CAB 2018 <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>We look forward to hosting you at our New York City headquarters on October 17th for the 2018 Yieldex CAB!</p> <p>This is your chance to provide us feedback on Yieldex, get a preview of the upcoming product roadmap, and learn from fellow users. It will be an informative and productive day of sharing best practices and meeting with our product team. You’ll also hear from our executive team about the recent AT&amp;T acquisition and what that means for the future of Yieldex. Please see the agenda below for more details about the day.</p> <p></p> </div>
New York, NY

Agenda

9:30 AM
Registration & Breakfast
10:00 AM
Opening Remarks

Michael Rubenstein, President at AppNexus, A Xandr Company

10:10 AM
Product Update

Aaron Martin, Senior Product Manager at AppNexus, A Xandr Company

10:30 AM
Client Case Study: NewsCorp

Stephanie Layser, Vice President, Advertising Technology & Operations at NewsCorp

10:50 AM
Panel: Metrics & Reporting

Moderator: Ben Kneen, Director, Marketplace Management at AppNexus, A Xandr Company
Dave Lomax, Sr. Director of Yield & Data Operations at Edmunds.com
Raquel Roman, Director, Digital Revenue Operations at The Wall Street Journal

11:05 AM
Networking Break
11:20 AM
Getting Data Where You Need It, When You Need It

Jeff Bertrand, Director, Yield, at Expedia, Inc.
Kane Thomas, Yield Analyst at Expedia, Inc.

11:40 AM
Building Out Salesforce For the Future

Mark Whitten, Sr Manager, Yield & Sales Strategy at Cars.com

11:55 AM
Minimizing Under Delivery Through SEM

Mark Whitten, Sr Manager, Yield & Sales Strategy at Cars.com

12:10 PM
Panel: The TV/Video Ecosystem and the Changing Landscape

Moderator: Jenny Cox, VP, Marketplace Management at AppNexus, A Xandr Company
Lindsey Sheffield, Sr. Director, Advanced Advertising Inventory & Yield at Spectrum
Christian Garcy, Strategic Planning, Director at MLB

12:25 PM
How Yieldex Helps Us Create "Monster" Solutions

Lee Pallotta, Vice President, Ad Operations at Monster Worldwide, Inc.

12:45 PM
Lunch
1:45 PM
Breakout Sessions – Round 1

ADVANCED REPORTING AND ROADMAP
Aaron Martin, Senior Product Manager at AppNexus, A Xandr Company

DURATION BASED FORECASTING
Eric Smith, Product Manager at AppNexus, A Xandr Company

VIDEO AD SERVING/MONETIZATION
Michelle Smith, Senior Director, Product Management at AppNexus, A Xandr Company

MONETIZATION
Chris Jenkins, Lead Solutions Consultant at AppNexus, A Xandr Company

2:45 PM
Networking Break
3:00 PM
Breakout Sessions – Round 2

ADVANCED REPORTING AND ROADMAP
Aaron Martin, Senior Product Manager at AppNexus, A Xandr Company

DURATION BASED FORECASTING
Eric Smith, Product Manager at AppNexus, A Xandr Company

VIDEO AD SERVING/MONETIZATION
Michelle Smith, Senior Director, Product Management at AppNexus, A Xandr Company

MONETIZATION
Chris Jenkins, Lead Solutions Consultant at AppNexus, A Xandr Company

4:00 PM
Networking Break
4:15 PM
Awards Ceremony
4:45 PM
Happy Hour

RSVP

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