At our first ever ‘AppNexus Next’ event in Copenhagen leading publishers and agencies from across the region will discuss the current state of the programmatic marketplace.
Join us and our guest speakers, Dorthe Bjerregaard-Knudsen, COO JP Politiken Hus and Peter Loell, Director Heart & Science for a dynamic discussion around the current state of the programmatic marketplace.
Understand how a premium publisher should think about operating in a programmatic world with Robert Johansson, Head of Product and Platform, Schibsted Sweden and learn how a fully customisable DSP can help you increase your successful outcomes with Silvia Sparry, Managing Director Xaxis EMEA and Per Jensen, Head of Data Science Xaxis Denmark.
We look forward to seeing you there and uncovering what is going to power the Next phase of growth.
1577 København, Denmark
|8:30 - 9:00||
Breakfast & Registration
|9:00 - 9:05||
Setting the Scene
To open the morning's conversation, Chief Market Strategist EMEA at AppNexus, a Xandr Company, Nigel Gilbert, will set the scene for where programmatic is now and how it got there.
|9:05 - 9:25||
Business and Strategy
JP Politiken Hus is one of Denmark's leading media companies in printed and digital publications, engaging with more than 3 million Danes each month. Join their COO, Dorthe Bjerregaard-Knudsen to hear what their vision for the future is, what their focus for the year is, and how an 'ideal world,' things should be between buyers and sellers.
|9:25 - 9:45||
The Buyer's View
In this session, Peter will share his advice on top elements of focus for 2019 including quality, closer partnerships between buyers and sellers and enhancing user satisfaction through sophistication of buying and selling.
|9:45 - 10:00||
Providing an overview of our programmable DSP, AppNexus Programmable Platform (APP). Through APP we are able to harness advanced machine learning to help professional traders execute highly customized and complex strategies through a seamless user interface.
|10:00 - 10:20||
Driving better outcomes through Artificial Intelligence (AI)
Why should we take advantage of machine learning to process vast amounts of data? Xaxis will help you understand the importance of machine learning and artificial intelligence in this step-by-step guide on how a fully customizable DSP will help increase results and drive better outcomes.
|10:20 - 10:40||
Tech and Tools
A deeper look into how a premium publisher thinks about operating in a programmatic world. Why the right technology partnerships for sellers are so important and the benefit this has to buyers.
|10:40 - 11:00||
Fireside Chat: The Publisher's Perspective on Programmatic
Hear from Finland's leading publisher on why we should be focused on open engagement to really drive the benefits of programmatic on both the buy and sell side.
Host: Paula Bacariza
|11:00 - 11:30||
Coffee / Refreshments / Networking
Registration for this event is closed. Please get in touch with your AppNexus, a Xandr Company contact if you have any questions.