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Join AppNexus virtually to hear how some of the world’s largest and most innovative publishers are defining the future of intelligent publishing.

Watch the Recording

WHEN:

September 28, 2016

8 AM - 2 PM EDT

WHERE:

Current at Chelsea Piers

NYC

YIELDEXECUTIVESUMMIT

Hosted by AppNexus

Join AppNexus virtually to hear how some of the world’s largest and most innovative publishers are defining the future of intelligent publishing.

Watch the Recording

WHEN:

September 28, 2016

8 AM - 2 PM EDT

WHERE:

Current at Chelsea Piers

NYC

OVERVIEW

Join us in New York City for the Yield Executive Summit, hosted by AppNexus

Join AppNexus — and over 200 of the world’s most influential publishers — including NBC Universal, Turner, ESPN and Hearst, on September 28th for the Yield Executive Summit. Hear from leading digital publishers as they share how they’re transforming their businesses to maximize monetization and maintain control of their inventory, while partnering with a new generation of marketers: agile and focused on programmable buying.

We’ll cover topics including:

  • The current publisher landscape and key issues such as the need for control and independence — while maintaining revenue and a seamless user experience
  • How publishers are adopting formats that offer the greatest revenue growth opportunity: audio, video, in-app and more
  • The relative advantages of header bidding vs. the alternatives
  • Constructing the ideal team to manage direct and indirect sales channels; how can publishers align their strategy and team structure while investing in tech investments to maximize yield?
  • How the right partnerships can enable publishers to focus on core competencies
SUMMIT HIGHLIGHTS

Yield Executive Summit Highlights

Over 300 publishers and other ad tech players joined AppNexus for the seventh annual Yield Executive Summit. Together we discussed how leaders in digital publishing are maximizing revenue, maintaining control of their inventory and audience, and exploring the future of intelligent publishing.

Welcome and Opening Remarks

Tom Shields, SVP, Publisher Strategy, Publisher Technology Group, AppNexus, unpacks the true meaning of intelligent publishing and shares what he thinks is in store for the future.

Unmasking Header Bidding: The Great Debate

Thought leaders in the publishing space from companies such as the New York Times, CBS Interactive, and USA Today, share their various monetization strategies, including header bidding, to maximize their yield.

Lessons Learned: Maximizing Yield Across Direct and Programmatic Sales Channels

A panel of sales experts from Condé Nast, Refinery29, theScore, iHeartMedia, and LinkedIn discuss how they are building their teams, investing in technology and making decisions to grow profit across all sales channels.

AGENDA

8:00–9:15 AM

NETWORKING BREAKFAST

9:15–9:35AM

Welcome and Opening Remarks

Tom Shields, SVP, Publisher Strategy, Publisher Technology Group, AppNexus and Co-Founder, Yieldex

9:35–10:05 AM

Unmasking Header Bidding: The Great Debate

Moderated by Ryan Christensen, SVP and GM, Publisher Technology Group, AppNexus

Rachael Savage, VP, Ad Operations and Platform Strategy, The New York Times

Gabriel Weintraub, Chief Economist, AppNexus

Jason White, GM and VP, Programmatic Revenue, CBS Interactive

Tim Wolfe, VP, Revenue Operations, USA Today Network

10:05–10:35 AM

Let the Games Begin: New Programmatic Formats for New Revenue Streams

Moderated by Pat McCarthy, SVP, Product Management, Publisher Technology Group, AppNexus

Doug Fleming, Head of Advanced Advertising, Hulu

Les Hollander, Global Head of Audio Monetization, Spotify

Jay Schiller, Director of Ad Monetization, Microsoft

10:35–11:05 AM

NETWORKING BREAK

11:05–11:35 AM

Lessons Learned: Maximizing Yield Across Direct and Programmatic Sales Channels

Moderated by Andrew Rutledge, VP, Sales, Publisher Technology Group, AppNexus

Evan Adlman, Head of Programmatic, Condé Nast

Bart Boughton, SVP, Revenue Operations, Refinery29

Taylor Coulis, Director, Programmatic, theScore

Brian Kaminsky, President of Programmatic and Data Operations, iHeartMedia

Mike Romoff, Head of Global Agency and Channel Sales, LinkedIn

11:35–11:50 AM

Supercharging Partnerships with Intelligent Monetization

Ben Kneen, Director, Monetization, Publisher Technology Group, AppNexus

11:50–12:05 PM

A Conversation with News Corp

Michael Rubenstein, President, AppNexus

Charlie Weiss, VP, Ad Marketplaces, News Corp

12:05 PM

Closing Remarks

Tom Shields, SVP, Publisher Strategy, Publisher Technology Group, AppNexus and Co-Founder, Yieldex

LUNCH

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