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APPNEXUS SUMMIT: THE FUTURE OF TRADING SPEAKERS

Max Jaffe

Programmatic Activation & Optimization, GroupM

Max Jaffe started in this industry at 24/7 Media with an entry level role in Ad Ops, in 2009. In 2010, he started his work on the buy side in Programmatic within the company B3, under The MIG, which would later turn into Xaxis. Max has continued his focus with Programmatic, overseeing the Xaxis Automated Trading team in North America. Mostly recently, he has started a new role within Groupm/mPlatform as the lead for Programmatic Activation & Optimization in the US, as well as overseeing Trading & Analytics within Xaxis.