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APPNEXUS SUMMIT: THE FUTURE OF TRADING SPEAKERS

Keith Gooberman

CEO and Co-founder, Programmatic Mechanics

Keith Gooberman, speaking as the programmatic media trading expert, is the CEO and co-founder of Programmatic Mechanics. Originally trained as a mechanical engineer at Union College, Keith made his way through the advertising industry via Conde Nast (publisher), Glam Media (pub-side network), Varick Media Management (buy-side trading desk), into starting ProgMechs in 2014. Angry about high margins and dishonest players, Gooberman simply wanted to create a firm which aligned with clients. For the past three years, he has been promoting how to allow all who participate in the advertising chain to be compensated based on a campaign’s true success.