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Join us on November 8 to discuss the future of programmatic trading.

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WHEN:

November 8, 2017

8 AM - 2 PM

WHERE:

TheTimesCenter

NYC



Join us in NYC for the
AppNexus Summit: The Future of Trading

As marketers demand increased accountability and performance for their ad dollars, new technology & machine learning will change the digital advertising landscape. Traders stand on the vanguard of this transformation.

Join AppNexus and other key industry luminaries as we discuss these exciting developments, and the role ad tech has to play. Meet us at TheTimesCenter on November 8 to discuss the future of programmatic trading. The program will include a mix of industry-wide topics and a first introduction to new AppNexus features and capabilities for traders.


Agenda


8:00 AM – 9:00 AM
BREAKFAST

9:00 AM – 9:20 AM
kEYNOTE: THE FUTURE OF TRADING

9:20 AM – 9:40 AM
mAJOR APPNEXUS PRODUCT ANNOUNCEMENT

9:40 AM – 9:45 AM
At the intersection of fraud, hate speech, and fake news

9:45 AM – 10:05 AM
panel: who pays for fraud?

10:05 AM – 10:10 AM
THE NEW SUPPLY HIERARCHY

10:10 AM – 10:30 AM
the changing dynamics of programmatic auctions

10:30 AM – 10:35 AM
machine learning for what purpose

10:35 AM – 10:45 AM
the strategic trader

10:45 AM – 11:15 AM
break

11:15 AM – 11:20 AM
People-Based Advertising on the Open Internet: Identity Consortium Update

11:20 AM – 11:35 AM
Building a Better Internet: Election 2017

11:35 AM – 12:00 PM
The Future of Connected TV

12:00 PM – 12:15 PM
Closing Remarks

12:15 PM – 1:30 PM
Networking Lunch

Highlights From Past AppNexus Events

Revolutionizing Click Prediction

During AppNexus Optimize NYC 2017, Brian O’Kelley, Abraham Greenstein, and Uri Bushey announced the next generation of the AppNexus Programmable Bidder. Watch the video to hear how AppNexus data scientists are already using the new Logistic Regression API, generalized linear model engine, and conditional component models to revolutionize click prediction, and how you can do the same.

The Open Internet Gets Personal

Advertisers need a consolidated view of each consumer's behavior on the open internet, across different platforms and channels—without the need for cookie syncing. That's why we teamed up with LiveRamp, MediaMath, Live Intent, Index Exchange, Rocketfuel, and OpenX to launch a standard identity framework. Watch the announcement here!