As marketers demand increased accountability and performance for their ad dollars, new technology & machine learning will change the digital advertising landscape. Traders stand on the vanguard of this transformation.
Join AppNexus and other key industry luminaries as we discuss these exciting developments, and the role ad tech has to play. Meet us at TheTimesCenter on November 8 to discuss the future of programmatic trading. The program will include a mix of industry-wide topics and a first introduction to new AppNexus features and capabilities for traders.
During AppNexus Optimize NYC 2017, Brian O’Kelley, Abraham Greenstein, and Uri Bushey announced the next generation of the AppNexus Programmable Bidder. Watch the video to hear how AppNexus data scientists are already using the new Logistic Regression API, generalized linear model engine, and conditional component models to revolutionize click prediction, and how you can do the same.
Advertisers need a consolidated view of each consumer's behavior on the open internet, across different platforms and channels—without the need for cookie syncing. That's why we teamed up with LiveRamp, MediaMath, Live Intent, Index Exchange, Rocketfuel, and OpenX to launch a standard identity framework. Watch the announcement here!