As marketers demand increased accountability and performance for their ad dollars, new technology & machine learning will change the digital advertising landscape. Traders stand on the vanguard of this transformation.
AppNexus and other key industry luminaries discussed these exciting developments, and the role ad tech has to play in the future of trading on November 8. The program included a mix of industry-wide topics and a first introduction to new AppNexus features and capabilities for traders.
Product Line Manager, AppNexus
Director, Strategic Partnerships, LiveRamp
Programmatic Trading Director, Affiperf
Senior Vice President of National Agency and CPG comScore, Inc.
CEO and Co-founder, Programmatic Mechanics
SVP, Video Technology, AppNexus
Programmatic Activation & Optimization, GroupM
Associate Trading Director, Amnet US
CEO & Founder, AminoPay
SVP, Marketplace Partnerships, AppNexus
Team Lead, Signals Intelligence, AppNexus
Co-CEO, Amnet US
VP, Product Management, AppNexus
Director of Programmatic Operations, Turner Broadcasting
Senior Director, Product, AppNexus
CEO/Co-Founder, Tru Optik
Senior Vice President, Engineering, AppNexus
Digital Investment Lead, Programmatic and Video, GroupM
Chief Data Scientist, AppNexus
Associate Data Scientist, AppNexus