News:

Join us virtually on November 8 to discuss the future of programmatic trading.

Watch the Recordings

WHEN:

November 8, 2017

8 AM - 2 PM

WHERE:

TheTimesCenter

NYC



AppNexus Summit: The Future of Trading

As marketers demand increased accountability and performance for their ad dollars, new technology & machine learning will change the digital advertising landscape. Traders stand on the vanguard of this transformation.

AppNexus and other key industry luminaries discussed these exciting developments, and the role ad tech has to play in the future of trading on November 8. The program included a mix of industry-wide topics and a first introduction to new AppNexus features and capabilities for traders.


Agenda


8:00 AM – 9:00 AM
BREAKFAST

9:00 AM – 9:05 AM
WELCOME

9:05 AM – 9:25 AM
KEYNOTE: INTRODUCING THE APPNEXUS PROGRAMMABLE PLATFORM

9:25 AM – 9:40 AM
HOW WE BUILT IT

9:40 AM – 9:55 AM
AT THE INTERSECTION OF FRAUD, HATE SPEECH, AND FAKE NEWS

9:55 AM – 10:15 AM
PANEL DISCUSSION: CLEANING UP THE SUPPLY CHAIN

10:15 AM – 10:20 AM
MACHINE LEARNING FOR WHAT PURPOSE?

10:20 AM – 10:45 AM
PANEL DISCUSSION: THE STRATEGIC TRADER

10:45 AM – 11:15 AM
BREAK

11:15 AM – 11:20 AM
WELCOME BACK

11:20 AM – 11:25 AM
PEOPLE-BASED ADVERTISING ON THE OPEN INTERNET: IDENTITY CONSORTIUM UPDATE

11:25 AM – 11:40 AM
PANEL DISCUSSION: BUILDING A BETTER INTERNET: ELECTION 2017

11:40 AM – 12:05 AM
THE FUTURE OF CONNECTED TV

12:05 PM – 12:15 PM
CLOSING CONVERSATION

12:15 PM – 12:30 PM
NETWORKING LUNCH

SUMMIT Speakers


Katie Buzby

Product Line Manager, AppNexus

Travis Clinger

Director, Strategic Partnerships, LiveRamp

Kat Evans

Programmatic Trading Director, Affiperf

Aaron Fetters

Senior Vice President of National Agency and CPG comScore, Inc.

Keith Gooberman

CEO and Co-founder, Programmatic Mechanics

Eric Hoffert

SVP, Video Technology, AppNexus

Max Jaffe

Programmatic Activation & Optimization, GroupM

Emily Kennedy

Associate Trading Director, Amnet US

Will Luttrell

CEO & Founder, AminoPay

Patrick McCarthy

SVP, Marketplace Partnerships, AppNexus

Michael Misiewicz

Team Lead, Signals Intelligence, AppNexus

Arthur Muldoon

Co-CEO, Amnet US

Suzanne O'Kelley

VP, Product Management, AppNexus

Marisa Preston

Director of Programmatic Operations, Turner Broadcasting

Michelle Smith

Senior Director, Product, AppNexus

Andre Swanston

CEO/Co-Founder, Tru Optik

Theresa Vu

Senior Vice President, Engineering, AppNexus

Sarah Warner

Digital Investment Lead, Programmatic and Video, GroupM

Catherine Williams

Chief Data Scientist, AppNexus

Laura Yu

Associate Data Scientist, AppNexus


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