Whether you choose a standard VAST format or opt for a more interactive VPAID experience, AppNexus offers you the technology to support either one. Through AppNexus, you can also customize when and where your viewers see a video ad by choosing to place the ad as pre-roll, mid-roll, post-roll or outstream.
As consumers increase their digital consumption on more and more devices, reaching them on the right device – and at the right moment – is essential. Whether it’s through desktop, mobile or tablets, AppNexus lets you reach your audience via any device. And by using a single tag integration, AppNexus Seller Tag, you can also reach your audience on display, native, mobile or outstream video ads. Moreover, AppNexus can host your video creatives, transcoding them automatically into multiple renditions for different bandwidths, so you’re sure to reach your audience wherever they are.
AppNexus connects you with some of the most-recognized demand partners in the world, giving you the opportunity to maximize monetization. And because we run a transparent marketplace that never favors any given buyer over another, you can partner directly with the brands and agencies you prefer, on the terms that work best for you.
Nowadays, with video offering advertisers some of the most effective campaign outcomes, ensuring video viewability for your buyers is a must. AppNexus provides you with video viewability measurement and reporting free of any charge, for both instream and outstream inventory. It also supports IAB, GroupM and custom definitions. With this powerful feature, you’re able to promote your highest-performing viewable inventory, improve the quality of inventory for your buyers and enhance the overall quality of user experience.