The AppNexus Publisher SSP has price floor technology that can calculate an optimal value for each impression on your ad inventory. Better still, it can crunch those numbers based on geography, time, and more to adapt to real-time market conditions. The net result? A system that sets a fair price-point for every unique impression you sell.
Drive incremental revenue and access new sources of demand by using header bidding in conjunction with the AppNexus Publisher SSP. Header bidding provides efficient access to demand on the AppNexus platform while increasing bid density in your primary adserver.
AppNexus’ mobile platform offers the flexibility to control how ads are served into apps as well as specialized algorithms to allocate ad inventory efficiently across all mobile demand sources. Easy integration options allow publishers to recognize mobile revenue lift right away.
At the end of the day, it’s still people and relationships that drive programmatic advertising. With AppNexus Deals, you can reach out to buyers directly to offer them tailor-made packages of inventory or data, or hold private auctions.
AppNexus offers manual and automated auditing tools so you can easily control where your ads get served, thereby maintaining your business reputation. Creative controls and insight tools for both web and mobile provide additional ways to oversee your ad quality.
In this reference paper, we’ll examine the four major components of the header bidding container technology solution—any why it’s much more than just a container tag. We’ll also give publishers an overview of what they need to consider when evaluating different container solutions for the sake of their own businesses.