We engineered the AppNexus Publisher Adserver to improve ad performance and profitability, offering complete digital ad management and superior yield optimization on one unified and independent platform.
AppNexus has pioneered smart algorithms that increase your yield opportunities for every impression you serve. With the AppNexus Publisher Adserver, you can allocate impressions in an optimal manner, ensuring pinpoint delivery on all guaranteed campaigns. Moreover, our platform gives you a single, transparent auction across every buyer in aggregate to help you optimize for maximum revenue.
When serving ads in conjunction with AppNexus Yieldex Analytics, you gain world-class availability and capacity forecasting — the driving forces behind publisher revenue.
By merging the AppNexus Publisher SSP into our Adserver, we free you up to conduct business directly with buyers by means of RTB or AppNexus Deals, with advantages like performance marketplaces and network mediation.
We built our Publisher Adserver with connectivity in mind. Navigate seamlessly between campaigns, while capturing monetization opportunities across all screens and formats.
AppNexus offers industry-leading open APIs that offer you the leeway to integrate your own pre-existing technology stacks (like finance or CRM) into our own. And unlike other closed platforms, our open APIs provide you with the freedom and flexibility to innovate atop the AppNexus platform — thereby creating unique offerings for your customers.