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AppNexus for Publishers

Open AdStream ®

Helps publishers reduce challenges in digital ad serving by offering a single digital ad delivery platform built to maximize revenue across all demand sources.

BENEFITS


Reliable, Smart and Profitable

With 99.999% uptime, Open Stream uses algorithmic delivery decisioning and inventory management to ensure campaigns are delivered on time, every time for maximum revenue.

 

Comprehensive Targeting

Open AdStream can use multiple targeting signals – behavioral, demographic, retargeting, content, day part, keyword/search, custom zone, and more. Go beyond impressions and clicks by incorporating reach and audience-based delivery. 

 

Cross-Platform Delivery

Open AdStream comes with advanced capabilities to serve ads across any digital medium or platform (video, mobile, display, social, digital out-of-home)

 

Audience Management

Open AdStream audience analysis combines ad serving, behavioral targeting and website analytics, to make it easy to facilitate fast optimization decisions. The platform allows insightful data management based upon site, page, section, position, keyword and geography.

 

Advanced Analytics and Open API

Whether you build it yourself or hire our engineers to build it for you, Open AdStream offers an open API that enables you to build on top of our system. The UI is intuitive, with configurable algorithms to align your business objectives. The reporting suite allows full analysis of post-click and post-view conversions metrics. 

Get Started

AppNexus helps the world’s top publishers fully monetize their content through integrated ad serving and programmatic selling solutions. Ready to get started?

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