Through AppNexus, you can leverage an Open Market RTB Integration that allows you to monetize every audio ad opportunity out there. By connecting you with a large network of audio demand partners, AppNexus gives you more competition for your available inventory, which also increases your audio inventory’s CPM value.
As an audio publisher, buyer behavior data and insights are critical to your success. AppNexus lets you adjust audio ad inventory strategies, including price floors, so you can turn your revenue up to full volume. You can also leverage real-time reporting that monitors audio inventory performance, ensuring your audio inventory stays custom-configured to deliver you the highest fill-rate possible.
With AppNexus, you now have a single platform that eliminates needless, manual busywork – and lets you cut back on duplicative third-party tools. A single source of data helps you understand your listeners’ behavior on different device types and channels, which allows you to provide them with ideal ad experiences no matter what format you deliver.
AppNexus connects you with some of the world’s largest, global demand partners in audio – giving you the opportunity to maximize monetization and find the right strategy to increase your total net yield.