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AppNexus Investigates:
The Brand Safety Risk Behind Viral Content

Why viral content sites are at a unique risk for fraud






In the last year, we've doubled down on our commitment to brand safety. In particular, we're working to address two key issues plaguing the digital ecosystem:

  • Objectionable content like fake news and hate speech
  • Advertising fraud


Until now, most of us considered these to be two separate issues. But, by digging into our platform data, we're seeing that the two can be linked.


Download our latest white paper to understand the connections our data science team sees between viral content and ad fraud, why the viral content model presents a unique risk for fraudulent traffic, and what you can do to avoid these bad actors. Whether you're a publisher, advertiser, or a concerned internet user, we have actionable tips to help you steer clear of fraud.