Despite the flourishing popularity of header bidding, there remains a great deal of confusion surrounding the underlying technology publishers need to make it work. The reality as digital media companies begin looking into implementation is that executives find themselves stumped when it comes to choosing the right header bidding container that best suits their business needs.
In this reference paper, we’ll examine the four major components of the header bidding container technology solution—any why it’s much more than just a container tag. We’ll also give publishers an overview of what they need to consider when evaluating different container solutions for the sake of their own businesses.
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