In the early days of the internet, monetization was so simple that a publisher could run a multi-million dollar business from a spread sheet. That’s no longer the case.
Today, a publisher’s business sits across multiple direct and programmatic sales channels, supports a sophisticated set of contextual and audience-based targets, and has to monetize across desktop, mobile, native, and video platforms. In this new world, publishers need modern data analytics to stay competitive and maximize yield.
That’s why we wrote this new guide. Inside, we’ll tell you how today’s top publishers are using new tools to:
- Turn terabytes of messy data into actionable insights
- Accurately forecast future demand
- Balance guaranteed and programmatic inventory for maximum yield
Download the guide today and learn how you can tap into the power of modern data analytics!