Is Blockchain Ready for AdTech?

Thursday, March 15

Date: Thursday, March 15, 2018

Time: 6:00 - 8:00PM

AppNexus, 28 West 23rd St., 4th Floor, New York, NY, 10010

Join us on March 15 for our next tech talk, exploring Blockchain in AdTech.

Featuring: Ben John (CTO, AppNexus), Eileen M. Lowry (Global Program Director, IBM Blockchain Garage), Mike Freyberger (Software Engineer, AppNexus), Daniel Wharton (VP of Engineering, Amino Payments), Anjali Shenoy Dahiya (Senior Associate General Counsel, AppNexus), and Aaron Brown (VP of Engineering, MadHive)!

Blockchain technologies are attempting to disrupt and transform virtually every industry. It has the potential to be a resilient technology that could be leveraged to solve many critical business problems. There is more money flowing towards blockchain companies than ever before.

To understand and be part of this revolution, you need to learn what blockchain is, what it is designed to do, and its limitations.

In this talk we will cover the blockchain fact vs. fiction, how blockchain can be used in AdTech to gain trust and transparency, and what can we do to leverage this technology. We will also discuss the areas of investments required to make it ready for AdTech with its high volume/low latency requirements, and do so in a cost-effective way.

Please email Tech Community with any inquiries and feedback.