Our Team Members

Eric Hoffert

SVP Video Technology

As SVP of Video Technology at AppNexus, Eric leads the company’s video strategic development, engineering, and product efforts. He has more than twenty five years of experience developing online video, mobile, and digital media products at Apple Inc., Spotify, JW Player, AT&T Bell Labs and new ventures. At JW Player Eric was CTO and EVP of Product leading engineering and product for the most popular video player on the web after Google and Facebook, with one billion unique video viewers. At Spotify, Eric was the founding member of the video team and served as Video Architect for the leading streaming music service in the world. At Apple Inc. he co-founded the QuickTime software project, led development of the first real-time software video compression algorithm running on the QuickTime multimedia standard, and managed the Multimedia Communications Group. Eric has also worked as a digital video consultant for Disney, SONY, Viacom, VICE Media, TiVo, Stanford, and Carnegie-Mellon. Eric has published multiple papers and holds 26 patents with 17 patents pending.