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Join us in San Francisco for the AppNexus Publisher Summit

Tuesday, March 22, 2016
8:00 AM - 2:00 PM PST

SF Jazz Center, 201 Franklin Street
San Francisco, CA 94102

Now more than ever, publishers face an environment rife with monetization challenges. The rapid shift to mobile and video formats, the rise of programmatic, the management of yield, not to mention the long-term obstacle posed by ad blocking: when taken together, these difficulties would prove daunting to even the most seasoned players in digital publishing.

While there’s never any shortage of sophisticated technology and data wizardry coming to market, the fact remains that publishers’ most critical needs remain unaddressed and that the technologies that could help them achieve higher revenues remain largely unharnessed. Join AppNexus in San Francisco on March 22 to learn how we’ve helped some of the world’s largest publishers unlock the science and technology of successful monetization.


Following the AppNexus Publisher Summit, we will host our signature “A Night with AppNexus” party at one of San Francisco’s top venues, Dirty Water.



Agenda


Breakfast




Opening Remarks

Brian O'Kelley | CEO and Co-Founder, AppNexus


WTF: Why Do Banner Ads Still Exist on Mobile?

Arel Lidow | VP, Product Management, Publisher Technology Group, AppNexus


Innovation or Standardization?

Ryan Christensen | SVP and GM, Publisher Technology Group, AppNexus

Russell Glass | Head of Products, LinkedIn Marketing Solutions

Josh Jacobs | Product of Services, Kik

Rhiannon White | VP, Product Management, Ad Products, Shazam


Past, Present and Future of the Ad Server

Tom Shields | SVP, Strategy, Publisher Technology Group, AppNexus and Co-Founder, Yieldex

Felix The | Senior Director, Yield Management, Publisher Technology Group, AppNexus

Danny Khatib | Co-Founder, President and COO, Livingly Media



Transparent Marketplaces: It's All About the School Lunch

Gabriel Wentraub | Chief Economist, AppNexus



Break



Welcome Back

Brian O'Kelley | CEO and Co-Founder, AppNexus



The Applied Science of the Better User Experience

Catherine Williams | Chief Data Scientist, AppNexus

Matthew Prince | CEO and Co-Founder, CloudFlare


WIRED on What’s Next for Digital Advertising

Michael Rubenstein | President, AppNexus

Mark McClusky | Head of Product and Business Development, WIRED


Speed Matters in a Video World

Eric Hoffert | SVP, Video Technology, AppNexus

Michelle Smith | Senior Director, Product Management, Publisher Technology Group, AppNexus


The Science of Growth

Brian O'Kelley | CEO and Co-Founder, AppNexus

Andrew Chen | Supply Growth, Uber


Closing Remarks

Brian O'Kelley | CEO and Co-Founder, AppNexus






Speakers



Andrew Chen

Supply Growth, Uber


Ryan Christensen

GM, Publisher Technology Group, AppNexus


Russell Glass

Head of Products, LinkedIn Marketing Solutions 



Eric Hoffert

SVP Video Technology, AppNexus


Josh Jacobs

President, KIK


Danny Khatib

Co-Founder, President and COO, Livingly Media 


Arel Lidow

VP, Product Management, Publisher Technology Group, AppNexus


Mark McClusky

Head of Product and Business Development, WIRED


Brian O’Kelley

CEO and Co-Founder, AppNexus


Matthew Prince

CEO and Founder, Cloudflare


Michael Rubenstein

President, AppNexus


Tom Shields

SVP, Strategy, Publisher Technology Group,AppNexus


Michelle Smith

Senior Director, Product Management, Publisher Technology Group, AppNexus


Felix The

Senior Director, Yield and Monetization, Publisher Technology Group, AppNexus


Gabriel Weintraub

Chief Economist, AppNexus


Rhiannon White

VP Product Management, Ad Products Shazam


Catherine Williams

Chief Data Scientist, AppNexus

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