New York, March 16, 2017 – AppNexus, the world’s leading independent advertising technology company, today announced the appointment of Kaylie Smith as Managing Director, JAPAC, effective Monday, March 13, 2017. Based in Sydney, Smith will oversee AppNexus’ strategic partnerships and commercial strategy in Asia Pacific, Japan and Australia. A longtime executive at DoubleClick, Smith more recently managed Rubicon Project’s publisher division. She brings a proven track record in building and expanding innovative advertising technology companies and broad experience across JAPAC. Her appointment signals the company’s continued traction in, and commitment to expanding its commercial footprint across, the region.
“Kaylie’s appointment represents our deepening investment in JAPAC,” said Michael Rubenstein, President of AppNexus. “Over the past year, AppNexus has established relationships with some of the region’s premier buyers and sellers of digital advertising. We’re proud to offer technology that helps independent companies across the open internet preserve and grow their businesses. Kaylie’s breadth of experience and industry knowledge enhance our ability to act as a strategic partner to current and future customers across JAPAC.”
Prior to her appointment, Smith was Head of Seller Cloud at Rubicon Project, leading the company’s publisher division. She directed publisher strategy, product and account management and global business development for Rubicon Project’s core business, based both in the U.S. and JAPAC. Prior to joining Rubicon Project, Smith was a longtime executive at DoubleClick, where she served as Managing Director, JAPAC. Following Google’s acquisition of DoubleClick, she transitioned into the role of Google’s Head of Platforms, JAPAC.
“AppNexus is committed to deepening its investment in JAPAC, a region where it has gained significant commercial and strategic traction over the past year,” said Smith. “As the world’s leading independent advertising company, the company is a vital partner to both independent sellers and buyers of digital advertising. I look forward to bringing my leadership experience to the team as we expand our partnerships and champion the interests of our customers.”
In her new role, Smith will oversee AppNexus’ offices in Singapore, Tokyo and Sydney. Sonal Patel will continue to direct the company’s operations in Singapore and will report directly into Smith.
AppNexus is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Our powerful, real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns. For more information, follow us at @AppNexus or visit us at appnexus.com.