New York, January 19, 2017 -- AppNexus, the world’s leading independent advertising technology company, today announced that it will deploy its Publisher Suite for the programmatic sale of Microsoft display, video, app-based and mobile web advertising inventory within Mexico across real-time bidding and deals marketplaces. The company’s Supply Evangelism Team (SET) will manage programmatic demand outreach, education and buyer enablement to promote and differentiate Microsoft’s inventory. In addition, CMI, a division of America Movil, will leverage the AppNexus platform as the exclusive reseller of Microsoft’s reserve advertising sales in the market. AppNexus remains Microsoft’s exclusive programmatic display advertising platform technology partner.
“This expansion of our relationship with Microsoft into Mexico speaks to our success in bringing increased scale and operational efficiency to Microsoft’s programmatic business in markets across the globe,” said Michael Rubenstein, President, AppNexus. “Further, it shows that as the industry’s only independent full-stack monetization engine, the AppNexus Publisher Suite is uniquely positioned to help premium publishers increase their profitability.”
Under the terms of the agreement, AppNexus will be the exclusive advertising technology partner for the programmatic sale of Microsoft inventory on MSN, Outlook, and Skype, as well as on third party apps for Windows and Windows Mobile inventory within Mexico. AppNexus is the exclusive advertising platform for video, display and app-based and mobile web advertising units for Microsoft across Latin American Markets, including Argentina, Chile, Colombia, Ecuador, Peru, Bolivia, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Panama, Paraguay, Trinidad ;ndash Tobago, Uruguay, and Venezuela.
“Our longstanding relationship with AppNexus has enabled us to streamline our operations, simplify the buying process for our customers, and maximize the yield on our inventory across our properties,” said Barry Dougan, VP Global Display, Microsoft Advertising.
Microsoft inventory is available in Mexico on AppNexus and via CMI as of January 1, 2017.
AppNexus is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Our powerful, real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns. For more information, follow us at @AppNexus or visit us at appnexus.com.