AppNexus, the world’s leading independent advertising technology company, today announced a commercial agreement with Blogo, the digital publisher with the largest number of readers in Italy and owner of over 50 vertical magazines. Under the terms of the partnership, Blogo will adopt the AppNexus Publisher Suite, a full-stack solution that enables publishers to maximize the value of their advertising inventory and optimize their entire business across all demand channels and screens though a unified and independent platform. The deal represents early traction in AppNexus’ aggressive initiative to offer publishers a powerful, open, and media agnostic alternative to Google’s DoubleClick for Publishers.
“We are thrilled to partner with Blogo, one of Europe’s largest digital publishers,” said Ryan Christensen, SVP & GM of AppNexus’ Publisher Technology Group. “This is an important engagement as AppNexus expands its business in Italy and Southern Europe to provide the only independent full-stack monetization solution for publishers and satisfy advertiser demand for quality news and editorial sites to reach their audiences.”
AppNexus’ Publisher Suite includes its Publisher Ad Server, Supply Side Platform (SSP), and Yieldex Analytics, a market-leading suite of forecasting and analytics tools that enable publishers to increase revenue and yield. The industry-leading Publisher Suite offers publishers access to the world’s largest sources of demand; monetization across real-time bidding, deals, automated guaranteed, header bidding, and mediation; complete cross-channel visibility; and AppNexus' buy-side capabilities for audience extension with a 100% cookie match, margin controls, and reporting.
“As a 100% digital publisher, finding a programmatic technology partner that is completely independent and aligned with our interests was critical,” said Salvatore Esposito, CEO at Blogo. “AppNexus focuses on what matters to us: developing cost effective, sophisticated technology solutions and providing support that enable us to maximize our yield. Partnering with AppNexus follows the lead of our pioneering approach, always oriented to medium-long term rewarding choices.”
Blogo is among the first publishers to adopt native and branded content, two of the latest monetization methods for publishers. The company is excited to be one of the first publishers in Italy to opt for AppNexus technology once they realized its potential and full adaptability to their needs.
"We’re 100% digital and therefore fast and flexible: one single tailored solution, able to gather and integrate our full portfolio from standard display to rich media through programmatic and native platforms makes us sure this deal will be a win-win,” continued Esposito. “We’re confident this will once again prove Blogo’s distinctive features—independence, flexibility, and punctual time to market—lead to success.”
“Blogo is committed to providing free and independent information,” said Bruno Schiro, Sales and Account Management, Italy, AppNexus. “We share a common mission to maintain a world where people have access to great journalism and content through more efficient and relevant Internet advertising.”
AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising. Its open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate, differentiate, and transform their businesses. As the world's leading independent ad tech company, AppNexus is led by the pioneers of the web's original ad exchanges. Headquartered in New York City with 23 global offices, AppNexus employs more than 1000 of the brightest minds in advertising and technology who believe that advertising powers the Internet. For more information, follow us at @AppNexus or visit us at www.AppNexus.com