New York, AppNexus, the world’s leading independent ad tech company, will host its third annual EMEA Summit Week in London this week, where it will announce and demonstrate key products and introduce some of the company’s lead engineers, data scientists and programmers to a broad audience of 400 industry experts and customers. As part of the week’s events, the company will stage its inaugural “Optimize” event, an elite gathering of developers and engineers from the world’s most innovative technology companies. Click here for related video.
“We made a conscious decision to launch a series of important product announcements from a European stage,” said Michael Rubenstein, President of AppNexus. “As we continue our rapid expansion in markets around the world, AppNexus believes that it has a mandate to think and act globally. We’re the world’s independent technology partner for everyone engaged in digital advertising.”
In order to meet the increasing global demand for programmatic advertising solutions, over the past year the company has nearly doubled its staff in Europe, opened offices in Sydney and Singapore, and established a first-in-class R&D center in France. Later this month, the company will debut new flagship offices in London and Paris. These state-of-the-art headquarters will be located in the heart of the technology and media districts in each city.
Nigel Gilbert, VP of Strategic Development, EMEA, said, “It is critical to clients in every market that they partner with specialists who focus purely on technology rather than those with adjacent media businesses. AppNexus is the leading independent ad tech company built specifically to meet the needs of clients around the world with an open, customizable and scaled platform. Customer needs vary from market to market, and as a global platform, we are uniquely equipped to meet those needs.”
Europe is home to two of the “Big Four” holding companies as well as many of the world’s most important publishers and publisher coalitions, and AppNexus counts many of these distinguished European companies among its client-base. Global partners and customers include the Association of Online Publishers (AOP), Audience Square’s coalition of publishers; Omnicom Media Group Europe; United Internet Media, and WPP. In Australia, leading media company Fairfax Media, as well as Xaxis Australia, now rely on AppNexus technology to drive their programmatic businesses.
Added Rubenstein, “AppNexus is committed to helping publishers, agencies and programmatic media companies unlock their differentiators and build sustainable businesses for years to come. Our sole purpose is to empower strong, independent companies around the world.”
AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising. Its open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate, differentiate, and transform their businesses. As the world's leading independent ad tech company, AppNexus is led by the pioneers of the web's original ad exchanges. Headquartered in New York City with 23 global offices, AppNexus employs more than 900 of the brightest minds in advertising and technology who believe that advertising powers the Internet. For more information, follow us at @AppNexus or visit us at www.AppNexus.com.