London, New York, Singapore – AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, announced today that it has expanded its operations in Singapore to meet the demands of the rapidly growing programmatic marketplace in the region.
Since opening offices and launching a local data center in 2013, AppNexus has seen critical growth in Singapore and is now strengthening its workforce and adding new offices in the Marina Bay Financial Centre. The team will double in size after substantial local hiring, as well as the transfer of seasoned staff from Europe and veteran employees Andrew Lenehan and Jenny Mizusawa from New York.
As the world’s largest independent ad tech company, AppNexus serves the most innovative buyers and sellers of Internet advertising in 53 countries around the globe. Following the launch of the world's largest premium mobile ad exchange with Millennial Media in September 2013, AppNexus is now the leading independent source for programmatic mobile supply globally, with more than 10 billion mobile impressions running through its platform daily.
"As demands for programmatic opportunities expand across the globe, we’re excited to see AppNexus deliver its technology into a fast and growing region like APAC,” said Robert Woolfrey, Managing Director, APAC at Millennial Media. “Through our deep partnership with AppNexus, the Millennial Media Exchange is bringing scale and simplicity to APAC clients who want a more automated way to buy and sell mobile advertising.”
Dave Osborn, VP Sales for APAC at AppNexus said: “I’m thrilled to be a part of AppNexus’ talented and diverse team of local and global experts. By bringing the skill and expertise of tenured AppNexus colleagues from America and Europe together with outstanding local employees, we are able to deliver a valuable, consultative service for our customers. We look forward to propelling the programmatic market opportunity forward in Singapore and throughout Asia.”
Adam Anger, General Manager for Asia Pacific, Microsoft Advertising and Online - another major international partner of AppNexus, - added: “ “The Microsoft Advertising Exchange has been powered by AppNexus since 2010 and is live in 11 Asia-Pacific markets so we are very excited to welcome AppNexus to Singapore. As a premium publisher, Microsoft believes that programmatic buying and selling makes it easier for marketers to reach their audiences with advertising experiences people want on the Microsoft devices they love. Having AppNexus in Asia helps to further develop that belief and realize not only our vision but the evolution of programmatic across the industry, something which all of us in digital should be excited about."
According to Magna Global’s latest research, “The International State of Programmatic,” RTB penetration in Malaysia and Singapore will grow to 30 percent by 2018 and will eventually surpass that of China. The research also predicts that total programmatic spend in developing Asian markets, which include Singapore, as well as Hong Kong, Malaysia, Indonesia and Thailand, will reach USD 501 million in 2014.
AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising. Our open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate, differentiate, and transform their businesses. As the world's largest independent ad tech company, AppNexus is led by the pioneers of the web's original ad exchanges. Headquartered in New York City with ten global offices, we employ hundreds of the brightest minds in advertising and technology who believe that advertising powers the Internet. For more information, follow us at @AppNexus or visit us at www.AppNexus.com.