MIAMI - Orange Advertising announced today the launch of the Orange Ad Market in the U.S. The Orange Ad Market is the first and only ad exchange specifically targeting the Hispanic market and delivering premium quality inventory predominantly in Spanish.
Built on the AppNexus technology platform, the Orange Ad Market will allow agencies, DSPs and advertisers to avail themselves of the world’s leading real-time bidding (RTB) technology to access the best Hispanic inventory and target qualified U.S. audiences.
“This launch is truly groundbreaking. Never before has there been an ad exchange focused solely on the Hispanic market,” said Giuliano Stiglitz, CEO of Orange Advertising Americas. “Both publishers and advertisers will benefit from the vast amount of experience Orange brings overall in selling online inventory from some of the most important publishers in the world, and now with the added ability to reach this specific growing demographic, the exchange’s offering will be invaluable.”
With over 50 premium publishers in the U.S. and Latin America, 99% in Spanish, Orange Advertising is able to deliver a unique targeting opportunity to its partners.
“Through its use of the AppNexus platform, the Orange Ad Market will bring unparalleled quality, transparency and simplicity to advertisers and publishers hoping to reach the Spanish-speaking audience in the US,” said AppNexus President Michael Rubenstein. “This partnership will allow publishers to get the best value possible out of each impression and let advertisers reach qualified Hispanic audiences at scale.”
The Orange Ad Market has operated in Europe since 2010, and recently Orange announced that AppNexus will also serve as its European technology provider.
France Télécom-Orange is one of the leading telecommunications operators in the world, with a turnover of 45.3 billion euros in 2011 and 170,000 employees as of 30 June 2012. Operating in 33 countries, the Group served 224 million customers as of 30 June 2012. Orange is one of the leading European mobile and ADSL Internet access operators and one of the world leaders in the provision of telecommunication services to multinational companies under the Orange Business Services brand. France Télécom (NYSE:FTE) is listed on NYSE Euronext Paris (section A) and on the New York Stock Exchange.For more information (on the web and your mobile): www.orange.com, www.orange-business.com, www.orange-innovation.tv.Orange and any other Orange product or service mentioned in this press release is registered brands that belong to Orange Brand Services Limited, Orange France or France Télécom.
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AppNexus is the world leader in real-time advertising technology, serving the largest and most innovative buyers and sellers of online advertising, including Microsoft Advertising Exchange, Collective and Technorati Media. Led by the pioneers of the Web's original ad exchanges at Yahoo!'s Right Media and Google's DoubleClick, AppNexus offers the industry's most advanced technology platform that empowers companies to build, manage and optimize their entire online advertising businesses. Based in New York City, AppNexus is backed by an outstanding group of investors including Microsoft, Venrock, Kodiak Venture Partners, First Round Capital, Marc Andreessen, Ben Horowitz and Ron Conway. For more information, visit www.appnexus.com.
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