Hamburg, AppNexus, pioneer and world leader in real-time advertising technology, is opening its first German office in Hamburg and today announces Frederike Voss as Country Manager for GSA & Central Europe. Taking up her position on September 1, Frederike Voss will be responsible for the overall development and expansion of AppNexus' business in Germany and Central Europe. She reports to Nigel Gilbert, Director of Sales for EMEA at AppNexus.
Frederike Voss comes from targeting provider AudienceScience, where she was responsible for the German business and was Director Account Management Europe for the strategic management of marketers, advertisers and agencies across Europe. She previously held various positions at Microsoft Germany and Yahoo! Germany.
"Frederike is a pioneer and an expert in online media with a broad knowledge of our industry. Her many years of experience and her profound market knowledge make Frederike Voss an excellent addition to our team," says Nigel Gilbert, Director of Sales for EMEA.
"RTB and automated media trading are the future of the digital advertising market. I very much look forward to cooperating with our partners and taking AppNexus forward in this fast-growing market," says Frederike Voss, Country Manager for GSA & Central Europe at AppNexus.
The new subsidiary in Hamburg is the third AppNexus office in Europe. AppNexus opened its first EU-based real-time bidding data center in the Netherlands in September 2010. The company opened offices in London in June 2011 and in Paris in June 2012. AppNexus is headquartered in New York City.
"We are making a big investment in Germany, and the hiring of Frederike and the opening of our Hamburg office is a demonstration of that," says Michael Rubenstein, President AppNexus. "We look forward to working with our partners to drive forward the growth of the programmatic market in Germany."
AppNexus is the real-time ad platform for global advertising networks, demand-side platforms (DSPs) and other leading online advertising companies. Founded and led by the pioneers of the oldest and most successful ad exchanges on the Web, Yahoo! Right Media and Google DoubleClick, AppNexus offers a comprehensive range of technology services—including the provision of central infrastructure and specialized functions for real-time advertising technology such as data management, optimization, APIs, financial management and support for directly negotiated media campaigns. AppNexus empowers companies to build, manage and optimize their entire online advertising business. AppNexus provides a central point of access to the largest sources of online advertising inventory, including the major aggregators and ad exchanges. Based in New York City, AppNexus is backed by an outstanding group of investors including Marc Andreessen and Ben Horowitz, First Round Capital, Venrock, Kodiak Venture Partners, Ron Conway, Khosla Ventures, and Microsoft. For more information, visit www.appnexus.com.