AppNexus, the world leader in real-time advertising technology, announced today that it has opened its French headquarters in Paris to meet the escalating demand for real-time bidding (RTB) in France and to continue growing its base of European clients. France is currently a market leader in Europe for real-time bidding (RTB).
Michael Rubenstein, President of AppNexus said, "France is among the global leaders in the shift toward online ad exchanges and real-time bidding (RTB). AppNexus is already working with a large number of buyers and sellers in the market. AppNexus partners like Microsoft and Hi-Media are pioneering RTB in France with the help of our platform, and it was important for us to establish a presence here. We are extremely committed to developing a strong French operation in Paris.”
The AppNexus office in Paris is based at 27, Avenue de l’Opera. David Baranes is the company's first hire in that market and will be leading commercial development there. Prior to this role, David was co-founder and partner at Triana, a company that supports the US expansion of small-to-midsized European companies in the fields of life sciences and technology. He was also the founding member of FACE (French American Conference of Entrepreneurs), a unique networking forum for prominent French and American entrepreneurs. Following David, Gregory Pichot also joined AppNexus in Paris. Pichot was until recently a customer development senior manager at Velti, the telecommunications company. Additional hires are planned in the near-term.
The AppNexus team in Paris will work with new and existing customers in France, offering sales, account management and client servicing to a multitude of ad networks, agency trading desks, demand-side platforms (DSPs) and major media networks.
AppNexus pioneered RTB in Europe by opening the first EU-based RTB data center in The Netherlands in September 2010. The company also opened its doors in London in June of 2011, and is currently planning the launch of a German operation. AppNexus is headquartered in New York City.
AppNexus is the world leader in real-time advertising technology, serving the largest and most innovative buyers and sellers of online advertising, including Microsoft Advertising Exchange, Collective and Technorati Media. Led by the pioneers of the Web’s original ad exchanges at Yahoo!’s Right Media and Google’s DoubleClick, AppNexus offers the industry’s most advanced technology platform that empowers companies to build, manage and optimize their entire online advertising businesses. Based in New York City, AppNexus is backed by an outstanding group of investors including Microsoft, Venrock, Kodiak Venture Partners, First Round Capital, Marc Andreessen, Ben Horowitz and Ron Conway. For more information, visit www.appnexus.com.