AppNexus, the world leader in real-time advertising technology, and the BrightRoll Exchange (BRX), the world’s largest video advertising exchange, announced today the integration of BRX’s online video inventory into the AppNexus platform. Through this partnership advertisers can now buy video inventory via the AppNexus advertising platform.
“It’s clear that advertisers are demanding open exchange platforms that enable them to easily and efficiently access advertising inventory in real time,” said Tod Sacerdoti, CEO and founder of BrightRoll. “This partnership is a win for both platforms. We’re thrilled to partner with AppNexus to make BRX video inventory available to their buyers and BRX publishers will benefit from additional demand for their valuable inventory.”
The availability of video inventory on the AppNexus platform addresses the increasing demand for a single media buying interface for both online display and video advertising exchanges. Through this relationship, buyers on the AppNexus platform will be able to set up campaigns targeting BRX inventory within AppNexus Console.
“Video is a major growth area in online advertising and it’s very important to our clients. Our partnership with BRX is a major first step in making brand-safe pre-roll video available within AppNexus,” said Ari Paparo, senior vice president of product at AppNexus. “We are committed to supporting the latest digital advertising products, including high-quality online video advertising.”
AppNexus is the world leader in real-time advertising technology, serving the largest and most innovative buyers and sellers of online advertising, including Microsoft Advertising Exchange, Collective and Technorati Media. Led by the pioneers of the Web’s original ad exchanges at Yahoo!’s Right Media and Google’s DoubleClick, AppNexus offers the industry’s most advanced technology platform that empowers companies to build, manage and optimize their entire online advertising businesses. Based in New York City, AppNexus is backed by an outstanding group of investors including Microsoft, Venrock, Kodiak Venture Partners, First Round Capital, Marc Andreessen, Ben Horowitz and Ron Conway. For more information, visit www.appnexus.com.
ABOUT THE BRIGHTROLL EXCHANGE
The BrightRoll Exchange (BRX) is the world’slargest online video advertising exchange. With more than 4 billion ads served monthly across thousands of websites and mobile apps, BRX offers buyers access to massive pools of audited, brandsafe inventory, transparent site-lists and advanced audience targeting. BRX provides publishers a convenient and effective way to maximize monetization of their available inventory.
The BrightRoll Exchange is an enterprise of BrightRoll, Inc., which is a privately held, venture-backed company headquartered in San Francisco, California. For more information visit http://www.brx.com.
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