Rhiannon White joined Shazam in 2013 with extensive experience in developing innovative marketing strategies that integrate traditional advertising channels with digital products. As Director, Product Management (Advertising) she is responsible for developing mobile-first advertising products and solutions that enable advertisers to connect with Shazam’s more than 120 million MAU globally.
Prior to joining Shazam, Rhiannon spent three years at the BBC in London. During her time there she led marketing for BBC iPlayer, the UK's largest digital television product and launched two ground-breaking digital products, BBC iPlayer Radio and BBC Connected Red Button.
Rhiannon spent several years in political marketing communications, where she led advertising and digital activity for Hon John Key, Prime Minister of New Zealand. She has also held a number of senior communications roles in the NZ public service and started her career with L’Oreal in London.