As Senior Director, Yield and Monetization for Publishers at AppNexus, Felix leads the Monetization Services teams that contribute to the overall publisher revenue growth and yield maximization at AppNexus. Prior to joining AppNexus, Felix served as Director of Ad Revenue and Strategy at Zynga, where he was responsible in driving new initiatives to optimize overall ad yield on supply for Zynga properties across mobile, video, and desktop. Felix also has Yield Management background from the airline industry during his time at Hawaiian Airlines as Director of Revenue Analytics. Felix continues to synergize the best yield principles from both worlds for the benefit of AppNexus publishers globally. Felix holds a M.S.E. in Operations Research Engineering and B.S.E. in Computer Science Engineering, both from the University of Michigan.