The AppNexus Industry Reference

We AppNexians talk a lot about making the Internet a better place. To us, that means:

  1. Publishers

    who are able to generate revenue successfully from the sale of ad space

  2. Advertisers

    who are able to reach consumers with relevant ads about products and services

  3. Consumers

    who are able to learn about products and services that enhance their lives

We believe that timely, accurate, and unbiased resources about the ad tech industry are an important part of that equation. “Learn and teach” is a core value at AppNexus, and our Industry Reference is a practical resource meant to teach you some of what we’ve learned over the years about online advertising and ad technology.

Introducing the AppNexus Industry Reference

Your guide to ad technology

The Industry Reference is for anyone who wants to know more about the advertising that powers the Internet, including:

Advertising Veterans

who have expertise in traditional advertising but are unfamiliar with the world of online advertising

Advertising Newcomers

who will make up the next generation of industry insiders but lack knowledge about both traditional advertising and online ad tech in the present day 


who depend on the Internet for access to information, products, and services but lack knowledge about what’s going on under the hood

Get Started

The AppNexus Industry Reference will teach you how online advertising technology actually works. It’s for everyone, for free. Ready to learn?

Visit the Industry Reference