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Brand Safety


You can't create an open marketplace from inside a black box.

That's why at AppNexus we've placed such emphasis on ensuring high inventory quality: because we believe that buyers and sellers deserve to know exactly what they're buying and selling in real time. We've gone and ahead and built the world's first programmatic market based as much on trust and transparency as on dollars and cents. Our clients, partners, and the industry as a whole are all taking notice.





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Brand Safety: How AppNexus Transformed the Digital Advertising Marketplace.


In this whitepaper you'll learn the effects on the AppNexus ecosystem caused by the rollout of the latest wave of IQ, which we refer to throughout as either IQ V3 or simply V3.


Download the Whitepaper

Download the Whitepaper