The AppNexus Allies User Research Program

The Allies Program enables AppNexus users to participate in research activities that inform AppNexus product development. We realize that the real experts of the AppNexus platform are our users, the people who use it everyday. By working together, we can co-create AppNexus products that are useful, usable and exceptional.

Allies by the Numbers










Get a sneak peek

Have an early look at upcoming features in the pipeline. Get a jump on the competition, as you’ll be the first to know about enhancements we’re working on. Understanding how these changes may impact your workflow, means you’ll be ready to capitalize on them.

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Voice your opinion

Research sessions often include Product Managers and Engineers. Your perspective and needs will have influence. Tell us what you think of proposed enhancements, or share your ideas for new features.

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Participate at your convenience

We know you are busy, so we work with your schedule. The vast majority of our sessions are done remotely, so you can participate from anywhere in the world. Or, if you like, you can visit AppNexus in person, or invite us to your office.

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Engage in fun activities

The lessons learned are always serious, but we like to keep activities fun and interesting for our Allies. Our research methods include interactive prototypes, preference testing, word association activities and more. You’ll never be sure what to expect when we reach out.

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Earn participation perks

We have charity donation and swag giveaway programs and the choice of how you’d like to be thanked is yours. Go behind the scenes and do something good for the community at the same time. Awesome!

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Join a like-minded community

With more than 250 members worldwide, the program boasts diversity from the ad tech field. But one thing that all our Allies have in common is motivation to enhance the user experience of AppNexus products.

Get Started

You don’t have to be a power user.
We’re eager to speak to both novices and experts alike!
Even if you’re not an AppNexus customer (yet),
we’re interested in talking to prospective users.


Join the Allies Program