Eliminate unreasonable take rates with AppNexus supply optimization technology. By finding the most direct route to every single impression, AppNexus enables you to maximize the amount of your investment going directly toward media – so you can dedicate more of your budget to media and audience engagement, not middlemen and markups.
AppNexus offers a robust toolset for deal buying and execution - letting buyers execute direct deals with finesse. You can select from packaged, off-the-shelf deals, build custom terms with platform publishers, or transact on deals from external supply partners. With AppNexus, you’re able to swifly negotiate, activate, measure and troubleshoot deals with your preferred publisher partners.
Enjoy peace of mind in knowing that your brand advertising is being delivered to real, live, human audiences via quality digital media. AppNexus has built sophisticated, in-house, data-science powered technology that applies non-human traffic detection to each impression you buy. It’s all part of our ongoing commitment to ensuring inventory quality for buyers.
Analyze performance at blazing speed. Near real-time metrics not only show you whether a deal is delivering– they also give you up to 30 reasons why a deal may be underperforming. With Advanced Deal metrics, you gain fast diagnostics about any issues related to deal underperformance – fast enough for you to readjust your deal buying strategy in near-real time.