The AppNexus Programmable Bidder allows buyers to drive increased advertising performance while simultaneously reducing overhead costs. With complete control over the bidding process inside an open platform – buyers can apply proprietary machine learning to every impression with technology that automates and streamlines campaign setup requirements.
Avoid the sunk cost of developing commodity infrastructure. With AppNexus Programmable Bidder, you gain optimization tools personalized to your specific needs, without incurring the substantial cost – often in excess of several million dollars – required to develop and maintain your own bidding technology.
Through proprietary algorithms, AppNexus Programmable Bidder lets you apply your own data assets to differentiate your tech stack from others. By creating your unique bidder logic within AppNexus Programmable Bidder, you quickly realize increased campaign performance, which enhances the value proposition of your marketing organization.
AppNexus Programmable Bidder lowers the execution time and workforce costs needed to execute sophisticated digital media buying. Through Bonsai, a simple, proprietary language, AppNexus Programmable Bidder lets you combine a near-infinite number of targeting tactics into a single campaign object – and streamline your campaign setup and management.