Programmable Bidder

With AppNexus Programmable Bidder (APB) – a transformative technology for digital audience buying – we provide you with the keys to drive your campaigns with unrivaled performance and precision. With Appnexus Programmable Bidder, you maintain control over your data and your optimization strategy. You’re free to apply your own data insights to bid for the audiences you want, at the real-time moments you prefer – all for a price that’s transparent. You can leverage log-level data or in-house data science teams to build better, richer and more predictive models using your own assets. You also avoid the substantial costs required for in-house bidder development and upkeep.

It’s the end of black-box programmatic as you’ve ever known it.


Maximize your marketing investment

The AppNexus Programmable Bidder allows buyers to drive increased advertising performance while simultaneously reducing overhead costs. With complete control over the bidding process inside an open platform – buyers can apply proprietary machine learning to every impression with technology that automates and streamlines campaign setup requirements.

Enjoy cost-effective technology ownership

Avoid the sunk cost of developing commodity infrastructure. With AppNexus Programmable Bidder, you gain optimization tools personalized to your specific needs, without incurring the substantial cost – often in excess of several million dollars – required to develop and maintain your own bidding technology. 

Realize the full potential of your data assets

Through proprietary algorithms, AppNexus Programmable Bidder lets you apply your own data assets to differentiate your tech stack from others. By creating your unique bidder logic within AppNexus Programmable Bidder, you quickly realize increased campaign performance, which enhances the value proposition of your marketing organization.

Execution, exemplified and simplified

AppNexus Programmable Bidder lowers the execution time and workforce costs needed to execute sophisticated digital media buying. Through Bonsai, a simple, proprietary language, AppNexus Programmable Bidder lets you combine a near-infinite number of targeting tactics into a single campaign object – and streamline your campaign setup and management. 


Matt Herman reveals home goods retailer Wayfair's three-step playbook for achieving hyper-personalization at scale in the programmable age. 

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