The AppNexus Platform Certificate:
Buy Side Essentials

Helping our customers harness the full potential of our powerful platform to drive better programmatic outcomes.

Thousands of buyers leverage the AppNexus platform every day to help them successfully execute their programmatic campaigns across a variety of different formats, channels, and objectives.

To help our customers harness the full potential of our powerful platform and ensure optimal programmatic outcomes, we’ve developed the AppNexus Platform Certificate: Buy-Side Essentials.

Our new customer education program is a targeted curriculum focused solely on the essential knowledge required to set up, manage, and analyze your campaigns with more confidence. We also offer tips and insights you can integrate immediately into your daily workflow.

The culmination of the program is a multiple-choice online test that assesses and rewards foundational buy-side platform knowledge.

Getting an AppNexus Platform Certificate: Buy-Side Essentials is simple:

    • New AppNexus buy-side customers can prepare for the online test by following our
      recommended training curriculum (Member login required), which consists of online learning modules and
      instructor-led courses. The training curriculum can be completed in approximately
      four hours, but customers may want to pace their study and gain some experience
      on the AppNexus platform before taking the test.
    • Experienced AppNexus customers can take the online test at any time, applying their
      previous experience using AppNexus to launch campaigns and buy media.

Customers who participate in the Certificate program and pass the Buy-Side Essentials online test will be awarded a digital badge that they can showcase across social media platforms to demonstrate their platform knowledge. 

If you’re an AppNexus customer and would like to earn the AppNexus Platform Certificate: Buy-Side Essentials, visit the Customer Support Portal, login and click on the Training Portal tab to learn more.  If you don't have access to the Customer Support Portal, please contact your Account Manager for a login.

If you’re not an AppNexus customer but would like to learn more about the AppNexus Platform Certificate: Buy-Side Essentials, as well as more about our broader range of Customer Education offerings, please contact us

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